Marketing Officer

1 day ago

Pasig, National Capital Region, Philippines The Medical City Full time $104,000 - $130,878 per year
  • Focuses on TMC Clinic Operations in the provinces to provide marketing and advertising support in the following promotional channels:
  • On-Ground Activities: This includes Out-of-Home (OOH) advertising, activations and events, clinic marketing collaterals support, and print media.
  • Online Engagement: Utilizing digital platforms such as social media, the website, online communities, and email marketing to engage with the target audience.
  • On-Air Promotion: Leveraging traditional media channels like TV and radio for broad reach and brand exposure.
  • Press and Media Relations: Cultivating relationships with the press and media outlets to secure coverage and press releases.
  • Mall Marketing Opportunities: Exploring both free and paid advertising options within the mall environment.
  • Sponsorships and Co-Marketing Initiatives: Collaborating with partners for joint marketing efforts to amplify brand visibility.
  • Recommends appropriate marketing mix for the assigned clinics, tailoring tactics to promote TMC Clinic's products and services to the correct target market.
  • Conducts relevant market research to identify gaps and opportunities, offering valuable insights to enhance the performance of the assigned clinics.
  • Collaborates closely with the Marketing team to plan, organize, and execute various events and activations, such as clinic openings, mall events, etc., ensuring seamless and impactful implementation.
  • Works closely with the Marketing team to curate compelling content that effectively promotes TMC Clinic's products and services, providing essential support to the Provincial Operations teams.
  • Identifies and recommends opportunities for the assigned TMC clinics to enhance their visibility across external digital channels (Mall or Community social media pages, partners, etc.) ensuring a stronger online presence.
  • Actively monitors the digital assets and platforms of Mall Marketing partners, strategically leveraging them to maximize the online visibility of the assigned TMC Clinics.
  • Delivers routine reports and highlights critical issues that necessitate decision-making.
  • Maintains and updates the Marketing team calendar and other pertinent marketing databases to ensure optimal organization and accessibility of marketing resources.
  • Ensures prompt and efficient coordination with TMC Clinic managers, in-house and agency creative teams, and internal support units. This coordination is vital for providing the necessary marketing support, including collaterals, artworks, merchandise, and mascot bookings, to support the Provincial Operations teams.
  • Undertakes any other tasks that may be assigned periodically to contribute to the overall success of the marketing department

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