Marketing Manager

3 days ago

Makati City, National Capital Region, Philippines Asia Select Full time $80,000 - $120,000 per year

Job title:

MARKETING MANAGER

Job type:

Full-Time

Emp type:

Full-time

Industry:

CONSULTING AND PROFESSIONAL SERVICES

Functional Expertise:

SALES & MARKETING

Skills:

MARKETING

PROMOTION

DIGITAL MARKETING

Location:

Makati City

Job published:

Job ID:

46233

JOB DESCRIPTION

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to promote The Company's services. This role involves managing brand visibility, content creation, social media engagement, and client outreach to drive business growth and maintain a strong market presence.

KEY RESPONSIBILITIES

You will:

  • Develop and implement strategic marketing plans aligned with business objectives, including customer acquisition and retention strategies.
  • Analyze market trends, competitor activities, and customer insights for marketing strategies.
  • Monitor and adjust marketing strategies to improve effectiveness and return on investment, particularly for training and consulting solutions.
  • Manage the company's social media accounts (e.g., LinkedIn, Facebook, and Instagram), ensuring consistent branding and messaging.
  • Develop and execute content calendars with engaging posts that promote training programs, thought leadership, and consulting solutions.
  • Implement targeted paid campaigns on social media and search engine platforms.
  • Monitor key metrics (engagement rates, click-through rates, conversions) and optimize social media campaigns accordingly.
  • Respond to inquiries and comments on social media promptly to enhance client engagement.
  • Create compelling content for the company website, newsletters, social media, and marketing materials.
  • Oversee the design and production of promotional materials for training and development programs.
  • Collaborate with consultants and program managers to produce content that supports training offerings and consulting services.
  • Identify and cultivate strategic partnerships to expand market reach and enhance service offerings.
  • Develop co-marketing initiatives and collaborative campaigns with key business partners.
  • Negotiate and formalize partnership agreements, ensuring mutual benefit and alignment with business goals.
  • Maintain strong relationships with current partners, regularly evaluating the partnership's effectiveness and exploring growth opportunities.
  • Build and nurture relationships with clients and partners through targeted marketing campaigns.
  • Act as a brand ambassador at industry events and conferences, showcasing the company's value proposition.
  • Track and analyze marketing performance metrics to assess effectiveness.
  • Prepare reports for the General Manager, highlighting key achievements and areas for improvement.
  • Provide actionable recommendations based on campaign performance insights.
  • Ensure all marketing activities comply with industry regulations and company policies.
  • Manage the marketing budget and ensure cost-effective allocation of resources.

QUALIFICATIONS & REQUIREMENTS:

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • Minimum of 5 years of experience in marketing roles
  • Proven success in developing and executing marketing campaigns that drive business growth.
  • Proficiency in digital marketing tools, analytics platforms, and CRM systems.
  • Strong understanding of brand management and content marketing strategies.
  • Excellent leadership, communication, and project management skills.

Work Schedule: Regular shift

Work Setup: Hybrid – Makati, City

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