Marketing Specialist

PRIMARY OBJECTIVES:

Lead the development of integrated marketing campaigns and assets for both offline and digital channels to deliver brand reputation growth, drive the business objectives of our hotel management arm as well as customer acquisition opportunities for our vacation clubs in conjunction with key stakeholders.

PRINCIPAL RESPONSIBILITIES: (Include but not limited to:)

• Creates and executes strategic internal and external marketing plans and strategies for hotels that creatively advance reputation and business objectives.
• Identifies and pursues strategic local partnerships, developing collaterals and other marketing assets such as photography, to achieve targets and awareness
• Oversee marketing plans to focus on business development, i.e. Revenue generation and return on investment
• Develop and maintain ongoing strategies in line with revenue budgets to ensure revenue targets are met and exceeded where possible
• Accurately report on campaigns, analyze performance and look for opportunities to repeat &/or improve
• Work closely with Resort Managers to develop annual marketing plans, and ensure plans are implemented with results achieved
• Implement processes that grow our customer databases and lead generation activities, and look for opportunities to engage with target markets with a focus on business development
• Develops the messaging and the publicity outreach program to maintain effective media coverage of hotel in local and key markets through distribution of press releases and newsworthy articles, media and influencer hosting programs and engagement.
• Identifies and executes email and DM strategies to increase engagement and positive sentiment in local and key markets.
• Copywriting for owned platforms and other communications
• Content audits for websites to ensure accuracy and best practices are implemented
• Ensure brand guidelines are met with attention to detail.
• Organize hotel marketing meetings to present marketing strategy and outcomes
• Collaborate with program managers on how a new opportunity identified might assist their teams with assigned business strategic goals

This job might be for you, if you:

(Our team culture and values include, but are not limited to:)

• Enjoy taking on difficult challenges and finding creative solutions.
• When presented with an equation where half the elements are 'unknown', you don't get flustered or frustrated, you look at finding ways to either uncover or jump into prototyping and iterations with glee
• You love being part of a team, collaboration builds your scope, and you see value in everybody and every contribution – you believe that 'you only stop growing when you stop breathing'
• Given the choice between chatting to the instigator or 'water cooler' conversations you take the former every time.
• You think on your feet and are ok with making a decisive decision when you're under the crunch, but when things change – you can roll with the punches, adjust and carry on.
• You are motivated and driven. You volunteer for new challenges without waiting to be asked. You take ownership of the time you spend with us and truly make a difference.

KEY POSITION CRITERIA:

• 2-4 years marketing related experience with proven expertise in marketing strategy and content/campaign management. Must include tertiary qualifications with a minimum graduate or post-graduate qualifications in business related discipline. Experience in travel and hospitality preferred.
• Technical/Professional Knowledge and Skills – High level of technical and professional skill and knowledge in marketing programs, strategy, campaigns and research; keeps up with current developments and trends in areas of expertise; ability to develop strategies and programs for achievement of results
• Experience using a variety of Marketing platforms including Facebook Business Manager, Google Ads, basic website html coding, design programs (Adobe / Canva), and Microsoft programs (Word, Excel, PowerPoint). Added bonus if experience using Salesforce or Merlin CRM.
• Building Strategic Working Relationships – Developing and using collaborative relationships to facilitate the accomplishment of work goals.
• Aligning Performance for Success – Focuses and guides others in accomplishing work objectives.
• Decision Making – Identifying and understanding issues, problems, and opportunities; comparing data from different sources to draw conclusions; using effective approaches for choosing a course of action or developing appropriate solutions; taking action that is consistent with available facts, constraints, and probable consequences.
• Excellent interpersonal skills, including persuasive abilities, effective listening, diplomacy and tact, team-playing with demonstrated success in dealing with corporates.
• Excellent organisational and communication skills with superb attention to detail.