Asset Management Specialist Reliever

23 hours ago

Manila, National Capital Region, Philippines ABS-CBN Broadcasting Full time ₱1,200,000 - ₱2,400,000 per year

Part-Time

Digital Advertising, Sales and Marketing

Closes:

National Capital Region, Metro Manila, Philippines

Views: 16

ABS-CBN Global

Job Info

Career Level:

1-4 Yrs Experienced Employee

Posted:

Apply Before:

Application Deadline:

Work Arrangement Type:

Hybrid

Description

The Asset Management Specialist will focus on the non-paid commercial placement, IN-HOUSE materials, as well as the media strategy for ASIA PACIFIC, AUSTRALIA, and LIFESTYLE NETWORK & IPTV-TFC.TV (APAC).

He/She must be able to identify the best way to deliver the message to the client's target audience via the best available airtime resource.

To ensure that the content / materials is compliant with regional regulations and policies, this position requires close coordination / communication with ABS-CBN departments and subsidiaries.

Duties and Responsibilities (Media Planning)

  • Synchronize with the different groups (Content, Marketing, and Ad Sales) that are involved in placement of plugs and promo to discuss strategic directives

    Manage the over-all airtime inventory for APAC, AU, and IPTV

    Ensuring that all materials (in-house Plugs, Promos, Interstitials, Program Advisories, Marketing materials, and others) available are placed strategically.

    Coordinates with TOC for the special instructions (e.g. in-house plugs and interstitials for insertion, cancellation of placements, changes in material version, etc.)

    Placement of blocking materials (plugs and promo) for Canada, in Sapphire server

    Provide report and discuss with Media Manager any discrepancies on the airing of spots

    Print daily operations log for TOC's implementation and monitoring

    Make a weekly advance placement (for Saturday, Sunday, and Monday placement)

    Prepare in-house, service/campaign related reports, or any other requested reports)

    Asset and Media Placement Assistant is required to review the weekly channel GRID and Program timeslot

    Meet with clients to understand their strategy and building up a picture about their target audience

    Maintain and monitor contacts with media owners, ensuring that statistics data and viewing figures are up to date

    Determining the most effective media combination fit for client's request

    Balance the amount of placements from the different groups (i.e. content, marketing, affiliates)so as the subscriber's viewing experience are not affected

    Monitoring placement output

    Implement lower screen graphics (LSG)

    Implementation of materials: Follow Broadcast Orders and media strategies given by the Program Content Designer

    Coordinate with Order Management and Fulfillment Group (SSC) for other instructions concerning paid ads

    Ensure that all materials (in-house Plugs, Promos, Interstitials, Program Advisories, Marketing Materials, and others) available are placed strategically

    Highlight the marketing materials under every break spot of the programs to be able to easily recognize blocking by the Technical Specialists

    CUE-TONES Placement Japan Blocking

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