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Brand & Channel Development Representative

3 weeks ago

San Juan, National Capital Region, Philippines The Whole One Yard Inc. Full time

Role Overview:

The Brand & Channel Development Representative is responsible for growing awareness, adoption, and sales of Varia, ACME, and Roest through direct sales, strategic partnerships, and alternative channels. This role focuses on brand-building and smart distribution — placing the right products in the right spaces to drive long-term traction.

Key Responsibilities:

Brand Growth & Visibility

  • Act as the primary brand ambassador for Varia, ACME, and Roest.
  • Drive brand exposure through showroom displays, demos, events, and curated placements.
  • Ensure brand standards and storytelling are upheld across all touchpoints.

Channel & Partnership Development

  • Identify and onboard consignees, resellers, and strategic partners (e.g., high-end furniture stores, lifestyle shops, specialty retailers).
  • Propose and manage consignment or reseller arrangements in coordination with management.
  • Support partners with product knowledge, merchandising guidelines, and sales enablement tools.

Sales & Commercial Execution

  • Drive revenue through direct sales, cross-selling, upselling, and partner channels.
  • Handle inbound inquiries and guide customers through the buying journey.
  • Conduct product demos, trainings, and in-store activations for partners and clients.

Community & Market Engagement:

  • Actively seek opportunities within the coffee, design, and hospitality communities to showcase assigned brands.
  • Represent the brands at events, pop-ups, trade shows, and partner activations.

Product Expertise & Feedback

  • Maintain strong knowledge of product features, positioning, pricing, and competitors.
  • Gather market and partner feedback and relay insights to sales, marketing, and leadership.

Reporting & Accountability

  • Track leads, partners, and sales performance in CRM.
  • Contribute to weekly scorecards covering outreach, placements, demos, and sales impact.
  • Provide regular updates on channel performance and brand traction.

Qualifications:

  • Experience in sales, brand, business development, or partnerships.
  • Strong presentation and relationship-building skills.
  • Comfortable engaging both commercial and lifestyle/design partners.
  • Passion for specialty coffee, equipment, or premium consumer goods.

Job Type: Full-time

Work Location: In person