Social Media Specialist

2 days ago

Makati City, National Capital Region, Philippines CloudTech ERP Full time

Key Responsibilities:

1. Content Development & Management:

  • Develop, write, and design engaging content (posts, graphics, short videos, infographics) for LinkedIn, Facebook, X, and other relevant platforms.
  • Adapt content to suit audience segments (C-level, finance leaders, IT decision-makers, professionals).
  • Maintain a social media content calendar aligned with marketing campaigns, product launches, and events.
  • Ensure all content reflects Cloudtech's brand voice, positioning, and value propositions.

2. Campaign Development & Management:

  • Support the planning, launch, and optimization of paid social campaigns (LinkedIn Ads, Facebook Ads, etc.).
  • Coordinate campaign creatives and messaging with the marketing manager and design team.
  • Track and optimize campaigns for engagement, CTR, conversions, and lead quality.
  • Collaborate with sales and telemarketing teams to align campaigns with lead generation efforts.

3. Community Engagement:

  • Monitor and respond to inquiries, comments, and messages across social media channels.
  • Proactively build connections with target audiences and relevant industry groups.
  • Support employer branding initiatives by showcasing company culture and employee stories.

4. Analytics & Reporting

  • Track performance metrics (engagement, reach, impressions, CTR, leads generated).
  • Prepare monthly reports and insights to evaluate campaign effectiveness and recommend improvements.
  • Stay updated on social media trends, competitor activity, and platform best practices.

Qualifications/Requirements:

  • Bachelor's degree in Marketing, Communications, Multimedia Arts, or a related field.
  • 1–2 years of experience in social media management, digital marketing, or related roles (internship experience considered).
  • Strong written and visual communication skills; ability to craft engaging copy and design simple graphics.
  • Basic knowledge of tools such as Canva, Adobe Creative Suite, or similar design/video editing tools.
  • Familiarity with social media advertising platforms (LinkedIn Campaign Manager, Meta Business Suite).
  • Analytical mindset with basic experience using social media analytics tools.
  • Organized, detail-oriented, and able to manage multiple tasks simultaneously.
  • Passion for digital marketing, B2B technology, and continuous learning.

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