Digital Acquisition Specialist

The Digital Acquisition Specialist at Manulife Philippines will support the Digital Acquisition Lead and contribute to the agency transformation efforts. This role focuses on executing digital acquisition strategies to attract and engage potential distribution talents and customers. The Specialist will work closely with various teams to implement targeted acquisition initiatives and optimize performance, with a key focus on engaging with financial advisors and agency leaders.

Position Responsibilities:

• Assist in developing and refining digital acquisition strategies to attract potential distribution candidates and customers.

• Conduct market research to identify potential talent and customer segments for targeted acquisition.

• Implement digital campaigns and initiatives to attract and engage target segments.

• Utilize various digital platforms and tools to execute acquisition strategies effectively.

• Work closely with the Marketing team to ensure alignment in messaging and branding.

• Coordinate with internal teams to facilitate smooth execution of acquisition programs.

• Monitor the performance of digital acquisition initiatives using analytics tools.

• Prepare reports on campaign performance and provide insights for optimization.

• Recommend improvements to strategies and processes based on performance data.

• Stay updated with industry trends and best practices in digital acquisition.

• Perform other tasks assigned from time to time to support departmental goals and objectives.

Required Qualifications:

• Bachelor's degree in marketing, business, or a related field, or equivalent work experience.

• Experience in digital marketing and acquisition strategies.

Preferred Qualifications:

• Excellent written and verbal communication skills and collaboration skills.

• Ability to manage multiple projects and meet deadlines.

• Innovative mindset with attention to detail.

• Familiarity with digital marketing tools and platforms.

When you join our team:

• We'll empower you to learn and grow the career you want.

• We'll recognize and support you in a flexible environment where well-being and inclusion are more than just words.

• As part of our global team, we'll support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact

Working Arrangement