Market Research Manager
1 week ago
We're looking for:
MARKET RESEARCH MANAGER
Location: Cebu City, Cebu
RESPONSIBILITIES:
- Lead the market research function and develop frameworks for gathering and analyzing market data.
- Collaborates with cross-functional departments (sales, marketing, product innovation, supply chain and finance) to support customer-centric decision-making information, enabling the company to maintain its competitive edge and innovate with confidence in a dynamic marketplace.
- Provide insights on customer needs, customer behavior, market demand, competitive landscape and industry trends for expansion into new markets and evaluation of growth opportunities.
QUALIFICATIONS:
- Graduate of a degree in Marketing, Business Administration, or any related field.
- Proficient in data analytics/ research tools (Power BI, SPSS, Nielsen, Tableau, etc).
- Strong understanding of architectural and industrial coatings and a strong background in quantitative and qualitative research methods.
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