Performance Ads Specialist

6 days ago

Taguig, National Capital Region, Philippines HEBE BEAUTY COSMETICS Full time ₱240,000 - ₱360,000 per year
  1. Campaign Setup:
  2. Set up Meta CPAS Ads for Shopee and Lazada, including prospecting, retargeting, and traffic campaigns.
  3. Ensure accurate linking between Meta ad accounts, business managers, and partner platforms.

  4. Follow campaign structure guidelines and platform best practices per campaign type (Mega campaigns, monthly double days, etc.).

  5. Campaign Optimization:

  6. Monitor ad performance daily and adjust targeting, creatives, bids, or placements to achieve KPIs.

  7. Optimize campaigns based on CTR, ROAS, CPC, CPM, and conversion metrics.

  8. Performance Monitoring:

  9. Track campaign results through Meta Ads Manager and Shopee/Lazada Ads dashboards.

  10. Detect issues early (e.g., underdelivery, overspending, low conversion) and flag for resolution.

  11. Execution Support:

  12. Implement campaign plans, budget phasing, and promotional schedules as outlined by the Performance Marketing Manager.
  13. Coordinate with internal teams to gather assets and ensure campaign readiness before deadlines.

Job Requirements

  • 1–2 years of experience in digital advertising or e-commerce media buying, specifically Meta CPAS campaigns.
  • Proficient in Meta Ads Manager
  • Strong analytical and problem-solving skills with a keen eye for details.
  • Excellent organizational and time management skills; able to manage multiple campaigns and deadlines.
  • Self-starter who can work independently while collaborating closely with a small, fast-paced team.

Job Type: Full-time

Pay: Php25, Php30,000.00 per month

Benefits:

  • Paid training

Work Location: In person

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