Performance Marketing Specialist

WHO WE ARE

We are
IPG Mediabrands
, a CLIENT-FIRST, CONSULTING-LED, COMMUNITY-DRIVEN group of 18,000 media and marketing specialists in over 130 countries on a mission to ensure our clients win in the marketplace. In 2007, Mediabrands or MB was born in the global arena under the parent company InterPublic Group (NYSE: IPG) which is currently headquartered in New York City, USA.

Through our portfolio of brands, and culture of collaboration, we offer the media and marketing capabilities it takes to invest smarter and grow our client's businesses now and in the future. Through our diverse community of people and leaders, we offer teams of experts who thrive in a culture of excellence and equity. Through our commitment to brand values and media responsibility, we offer leadership to help our clients always act in the best interests of the communities they serve.

In the Philippines, IPG Mediabrands was founded in 2015 by the late and beloved Venus Reyes-Navalta and is registered in SEC as
IPG Mediabrands Philippines, Inc.
We are structured in the country as an umbrella company of a number of brands or business units such as UM (media agency), Initiative (media agency), Magna, Orion, MediaBrands Content Studio (MBCS) plus our now affiliates Kinesso, Reprise (performance marketing) and Matterkind (programmatic / addressable media) which unified into one business unit still called Kinesso that incorporated its own company in 2021 to form Kinesso Philippines, Inc.

We are looking for a
PERFORMANCE MARKETING SPECIALIST
who can join our
KINESSO
team:

ABOUT THE TEAM

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn 'action' into 'outcome' for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client's function and needs.

THE PERFORMANCE MARKETING SPECIALIST ROLE

The Performance Marketing Specialist is responsible for managing digital media buying and advertising - related projects for the organization and its clients. Organizes digital resources for media campaigns and presents their progress and initiatives. Help develop and execute digital strategies for the launch of new programs. Manage initiatives aimed at increasing awareness, website traffic, driving user acquisition and conversion. Produce, develop and implement leading SMM and SEM strategies, including websites, CRM, social media.

RESPONSIBILITIES

Planning

• Work closely with planners and client leads to identify clients' consumer, brand, and industry challenges
• Help analyze available data (brand briefs, historical results, tools and public data) to formulate a performance marketing plan
• Conduct platform simulations to estimate investments, unit costs, KPIs, audience sizes, etc.
• Put together media plans and proposals to assist planners/client leads with overall media recommendations

Campaign Management

• Plan and implement Performance campaigns across
  paid search, paid social, and online video channels
• Daily monitoring of campaigns to ensure
  on-track deliveries and spends
  , and all ads/campaigns are running smoothly
• Put together weekly, monthly, or quarterly reports as needed
• Evaluate campaign results and identify opportunities to improve performance.
• Proactively provide campaign updates and recommendations to client leads/planners across the network

Training and Development

• Actively partake in internal Work-in-Progress (WIP) meetings and brainstorming sessions
• Active participation in performance/digital trainings for the team, agency, and network
• Provide ongoing support/advise to planners and buyers when it comes to performance platforms

DESIRED SKILLS & EXPERIENCE

• Bachelor's degree in related field or equivalent work experience in the advertising / communication industry
• FRESH GRADUATES with background in Marketing, Advertising, Business, or Communications are welcome to apply
• Hands-on experience in performance media planning and management
  (Paid Search, Paid Social, Online Video)
  is an advantage
• Working knowledge and experience of key performance platforms
  (Google Ads, Facebook Business Manager, Data Studio, etc.)
• Training / Certification from
  Google, META (Facebook/IG), Tiktok, X (formerly Twitter)
• Excellent written and verbal communication skills
• Working knowledge of online collaboration tools (Google Drive, MS Teams, Smartsheets, Slack, etc.)
• Must be EXCELLENT in Microsoft Excel (formulas, pivot tables, navigation, etc.)
• Must be very detail-oriented in budgeting and watching out client expenses conscientiously
• Must have creative mind and a passion for all things digital
• Amenable to a
  flexible hybrid work arrangement
  with at least
  twice a week office reporting
  at Two NEO, BGC, Taguig City.

If you believe that the team and this role might be perfect for YOU, go ahead and click on LinkedIn's "Easy Apply" to start the process.

IPG Mediabrands is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.

Thank you in advance for your interest in IPG Mediabrands Philippines, Inc.