Area Marketing Officer

2 days ago


Pasig, National Capital Region, Philippines Bershaw Consultancy Full time

Qualification

  • Graduate of a four (4) year baccalaureate course ;Bachelor's degree in Marketing Management, Communications, Business Management and/or other related courses
  • Excellent presentation skills
  • Excellent organization and multi-tasking skills
  • Professional level in verbal and written communication skills
  • Good interpersonal skills
  • Experience in market analysis, trade marketing, and brand management
  • Presentation skills is a must

Job Description

  • Develops priority product analysis of the region
  • Plans, develops, implements, and monitors local marketing programs
  • Develops local product communication plans for new and existing products & services plans, executes, and monitors media campaigns and activities to establish and maintain brand presence and relevance in the market.
  • Analyzes trade and consumer market research and makes recommendations based on regional behavior.
  • Ensures proper implementation of national marketing programs in the region
  • Gathers and analyzes competitor and customer insights.
  • Ensures that the regional and local branding is aligned and consistent with the corporate brand identity
  • Scans the local market for possible recognitions the brand may compete in to build
  • credibility.
  • Identifies and resolves brand performance challenges and opportunities in the region.

Job Type: Full-time

Work Location: In person


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