Paid Media Specialist

2 weeks ago

Taguig, National Capital Region, Philippines My Cloud Crew Full time

This is a remote position.

We are looking for a hands-on Paid Media Specialist who can plug into live agency workflows immediately. The role is responsible for planning, launching, optimizing and scaling paid media campaigns for a diverse portfolio of clients, primarily in lead-generation focused industries.

Key Responsibilities:

Campaign Set-up and Management
  • Launch and manage Paid Ads campaigns across Google Ads and Meta Platforms
  • Support additional platforms needed (Bing Ads, TikTok Ads, Programmatic)
Optimization and Performance Improvement
  • Continuously optimize campaigns to hit performance targets and maximize ROI
  • Analyze performance trends and proactively implement improvements
Troubleshooting and Quality Control
  • Identify and resolve tracking, performance and delivery issues efficiently
  • Ensure campaigns run smoothly with minimal downtime or data gaps
Tracking and Attribution
  • Implement and manage tracking using Google Analytics (GA4), Google Tag Manager (GTM), and Google Search Console (GCS)
  • Integrate Zapier workflows for CRM and lead tracking
  • Set up and manage CallRail tracking to evaluate call quality and conversion performance
Reporting and Insights
  • Generate clear, actionable performance reports
  • Provide insights and recommendations to improve campaign outcomes
  • Not just delivery numbers, but delivery narratives, Help the team understand why the campaign is performing and how we scale it.
Requirements Required Qualifications:
  • Proven experience in managing and optimizing Google Ads Campaigns
  • Experience with other Paid Ads platforms (e.g Bing Ads, Facebook Ads, Programmatic)
  • Familiarity with Google Analytics, Google Tag Manager, and other tracking tools
  • Strong analytical skills with a data-driven approach to decision-making
  • Excellent communication skills, both written and verbal
  • Ability to work independently in a remote setting, while also collaborating effectively within a team
  • Detail-oriented with a focus on delivering high-quality work
Preferred Skills but not required:
  • Google Ads Certification
  • Google Tag Manager Certification
  • Meta Certification
  • Call tracking experience​

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