Paid Media Specialist

Department:
Support & Leadership

Location:
Philippines

Compensation:
$7.00 / hour

Description
About the Client
Our client is a data-driven, tool-enabled marketing consultancy and agency that blends strategy and execution to move customers through the buying journey at record ROI. They bring together diverse digital experts to help brands show up at the right moment across channels. Using proprietary tools and a culture of optimization, they uncover insights and activate connected marketing strategies across paid, owned, and earned media.

Why does this role exist?
This role exists to execute and optimize paid social and programmatic campaigns that drive measurable performance across Facebook, TikTok, display, video, and YouTube. As client demand grows, the team needs hands-on executional support to ensure seamless trafficking, accurate pacing, and continuous optimization. The Paid Media Specialist will safeguard QA standards, improve efficiency, and translate performance insights into actions that improve ROI.

The Impact you'll make
Paid Social Execution

• Build, launch, and manage campaigns across Facebook and TikTok (audiences, placements, creatives, pixels).
• Implement tests (creative, audience, bidding) and iterate based on performance data.
• Maintain pacing and delivery against daily/weekly budgets and flight dates.

Programmatic Campaign Management

• Execute campaigns across display, video, and YouTube within designated platforms.
• Optimize toward performance goals (CPA, ROAS, CTR, CVR, VTR) using bid, budget, and audience tactics.
• Manage creatives, tags, and placements to ensure accurate delivery.

Trafficking, QA, and Compliance

• Traffic campaign assets, URLs, and tracking parameters; validate pixels/tags and event firing.
• Perform pre-launch and post-launch QA to ensure error-free builds and accurate targeting.
• Maintain documentation, naming conventions, and change logs for auditability.

Budget, Pacing, and Optimization

• Monitor spend and adjust budgets/bids to meet pacing targets and hit performance goals.
• Identify under/over-delivery and implement corrective actions quickly.
• Recommend reallocation of spend across platforms and tactics based on performance insights.

Reporting and Cross-Functional Collaboration

• Produce clear performance reports and insights with next-step recommendations.
• Partner with account, creative, and analytics teams to align on goals and testing plans.
• Communicate risks, wins, and action items proactively to stakeholders.

Skills, Knowledge and Expertise
Required:

• Experience in paid media with a focus on paid social and programmatic.
• Hands-on expertise in campaign setup, trafficking, and optimization across Facebook, TikTok, and display/video/YouTube.
• Demonstrated analytical and problem-solving skills using performance data to drive decisions.
• Strong communication and project management skills in a fast-paced, client-facing environment.
• Proven ability to manage budgets, pacing, and performance concurrently across multiple campaigns.
• WFH Set-Up:
• Computer with at least 8GB RAM, an Intel i5 core processor/AMD Ryzen 5 Processor and up.
• Internet speed of at least 40MBPS
• Headset with an extended mic that has noise cancellation and a webcam
• Back-up computer and internet connection
• Quiet, dedicated workspace at home

Your Superpowers:

• Technical: Facebook Ads Manager, TikTok Ads Manager, YouTube/Google Ads or programmatic platforms; pixel/tag implementation; UTM tracking; QA and trafficking best practices; Excel/Sheets and performance analysis; reporting tools.
• Optimization: Audience building and refinement, creative and bid testing, pacing and delivery management, conversion-focused tuning.
• Soft skills: Proactive communicator, detail-obsessed, organized, solution-oriented, and calm under deadlines.

You should apply if…

• You love translating data into clear actions that improve ROI and client outcomes.
• You thrive in hands-on execution and take ownership of pacing, QA, and performance.
• You value accuracy, transparency, and collaboration with cross-functional partners.
• You are curious, test-minded, and enjoy continuously improving campaigns.

What to expect...
Work Setup:

• Remote position
• Must have a reliable internet connection and a quiet workspace
• Required to provide own computer with Intel Core i5 or something similar or higher operating system

Working Hours:

• 40 hours per week
• 9:00am - 5:00pm Eastern Time

Compensation:

• $7 per hour
• No benefits package included

Benefits