Brand Ambassador

American Beverage Marketers (ABM)

Based in Manila | National Coverage

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Are you passionate about cocktails?

Do you believe the mixer is just as important as the spirit?

Are you ready to shake up the drinks scene and bring unforgettable cocktail experiences to bars, restaurants, hotels, and retailers across the Philippines?

If bad drinks and missed opportunities leave a sour taste in your mouth, we've got an exciting opportunity for you.

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About Us

American Beverage Marketers (ABM) is the world's leading producer of premium cocktail mixers, crafting global brands such as:

Master of Mixes

Finest Call

Reàl Infused Exotics

Agalima Organic Mixers

Trusted by top bartenders and mixologists in 100+ countries, our brands are designed to elevate cocktail culture and create easy, consistent, and delicious drink solutions for every occasion. As we continue to grow in Southeast Asia, we're seeking a talented and charismatic Brand Ambassador based in Manila to lead awareness, education, and execution efforts across the Philippines.

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The Role

As the National Brand Ambassador, you will be the face of ABM in the Philippines—building relationships with bartenders, hospitality professionals, distributors, and retailers. You'll lead training sessions, brand activations, and sales support initiatives that build category excitement and brand loyalty.

You'll collaborate with our local distributor and the broader ABM APAC team to ensure creative brand campaigns are brought to life—driving awareness, demand, and sales.

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Key Responsibilities

• Brand Training & Advocacy

Deliver engaging and educational product trainings to bartenders, baristas, hotel teams, and retail staff.

• Trade Activations & Events

Plan and execute high-impact brand activations, events, competitions, and tastings to boost visibility and trial.

• Sales & Brand Support

Work closely with the sales and distributor teams to support strategic accounts, customer meetings, and sell-in presentations.

• Market Insights

Capture and share market feedback, trends, competitor activity, and opportunities to improve brand presence.

• Marketing Execution

Support trade marketing programs, visual merchandising, POS deployment, and digital storytelling from the field.

• Stakeholder Engagement

Build strong relationships with bar owners, F&B managers, distributor reps, and local industry influencers.

• Travel Readiness

Visit key regional markets across Luzon, Visayas, and Mindanao to support training, activations, and account engagement.

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Who You Are

• Based in Manila with flexibility to travel nationally.

• 2+ years' experience in brand ambassador, sales, trade marketing, or hospitality leadership roles (ideally in alcohol, mixers, or F&B).

• Passionate about cocktails, hospitality, and creating memorable experiences.

• Strong presentation skills—comfortable leading training and engaging groups.

• Organized, proactive, and self-motivated with strong communication skills.

• Familiar with both on-premise (bars, hotels) and off-premise (retail, distributors) environments.

• Experience in content creation, social media, or brand storytelling is a plus.

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What We Offer

• Competitive monthly compensation and brand perks.

• Exposure to a global brand portfolio with strong momentum in Asia.

• Direct connection to an international brand and commercial team.

• Opportunity to shape and grow the cocktail mixer category in the Philippines.

• Fun, flexible, and fast-paced work culture (with plenty of cocktails, of course).

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Ready to Join the Cocktail Revolution?

If you're ready to bring your passion, energy, and expertise to one of the most exciting categories in beverage—apply now and help build the future of cocktails in the Philippines.

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Note:

Only candidates with valid working rights in the Philippines will be considered.

Recruiters: Thanks, but we're managing this role directly.