Assistant Manager for Ads and Promo

5 days ago

Manila, National Capital Region, Philippines LCC - Liberty Commercial Center Inc. Full time $104,000 - $130,878 per year

Summary

Assistant Manager for Ads and Promo is responsible to drive consumer engagement and foster brand loyalty through impactful advertising campaigns, promotional activities, and strategic collaborations.

Responsibilities

Advertising and Promotions:

  • Develop and execute advertising strategies across digital, print, TV, radio, and social media to enhance brand visibility.
  • Plan and implement promotional activities, including product launches, events, and sales campaigns.

Collaboration and Strategy:

  • Work with the Merchandising and Graphics teams to create compelling marketing materials that align with business goals.
  • Analyze market trends, consumer insights, and sales data to identify growth opportunities and refine strategies.

Marketing Operations:

  • Oversee the production of marketing materials, signage, and displays for all locations.
  • Prepare, manage, and monitor marketing/co-marketing budgets for current and upcoming stores.
  • Track and analyze campaign performance, providing regular reports and actionable insights to management.

Brand Management:

  • Ensure consistency in brand messaging, visuals, and tone across all marketing efforts.

Qualifications

  • Bachelor's degree in Marketing, Advertising, Communication, Multimedia Arts, or a related field.
  • At least 3 years of experience in marketing, advertising, or brand promotions, preferably in a retail or fashion-related industry.
  • Proven managerial or leadership experience, with the ability to lead cross-functional teams and oversee end-to-end campaign execution.
  • Strong background in campaign planning and execution across digital, print, TV, radio, and social media platforms.
  • Proficient in Microsoft Office and creative tools (e.g., Adobe Creative Suite), with solid budget management and performance analysis skills.

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