Trade Marketing Manager

As a Trade Marketing Manager, you will be responsible for achieving category sales and market share objectives for the assigned trade channels through retail and shopper marketing strategy and development of standards for in-store executions.

Channel & Shopper Solutions

• Defines the annual channel marketing plan per customer, recommending the promotion intensity to marketing and optimum promo mix per channel/customer, defines the promotion portfolio (events, consumer/shopper marketing), and channel marketing mix per customer/channel.
• Establishes objectives by product and for merchandising policies supporting new product launches, initiatives, and participates in budget definition.
• Sets and agrees on measures for each activity as aligned cross-functionally to achieve overall goals and objectives.
• Monitors and evaluates performance per channel and per customer by providing detailed analysis related to instore performance of the company's products and particularly of promotion performance/channel/customer and communicates all relevant information to Modern Trade Management and Marketing in order to support
• decision making and recommendations to customers.
• Ensures the implementation of in-store promotion activities "from brief to execution," developing and proposing concepts and programs according to marketing guidelines and external providers and overseeing their timely execution in store.
• Provides channel and shopper insights to ensure that the programs/initiatives are executed at the right channels, for the right market, and using the right tactics considering the channel and shopper behaviors.
• Maintains and communicates market intelligence related to shopper, competitors, and trade activity and dynamics to all departments, in order to develop consumer and competitor awareness by conducting shopper insight studies.

Category Development

• Translates and executes Marketing strategies into impactful trade/retailer programs within relevant channels and product categories.
• Develops the success measures for category leadership initiatives in alignment with members of Sales and Marketing.
• Defines key/must have SKUs and leads the communication of the "must have list" to Sales as aligned with the Consumer Marketing team, towards the achievement of assortment optimization.
• Develops and turns category selling stories into "sales tools" to effectively present the brands, new products, and Marketing initiatives to their customers, while ensuring consistency of the brand message.
• Maintains, tracks, updates, and communicates the initiatives calendar to Sales and Marketing and assesses capacity and resources for efficient and quality implementation.
• Monitors and evaluates performance per category by providing detailed analysis related to in-store performance of the company's products and particularly of promotion performance/category and communicates all relevant information to Modern Trade Management and Marketing in order to support decision-making and recommendations to customers and shoppers.
• Participates in the development of the annual business plan and setting of financial objectives and budget per customer providing guidelines in terms of merchandising, share of assortment and taking into account in-store activity analysis and forecasts.
• Evaluates each SKU performance in store and defines criteria relating to SKU ranking per category, elaborating clear and convincing recommendations as to assortment. Develops gap closure as well as long term plans in achieving share of shelf continuity.
• Contributes to the annual customer review with key accounts and category managers, ensuring consistency of customer presentations and challenges assortment and placement-visibility strategies.
• Manages trade promotions fund and allocates resources according to channel and category priorities as aligned with Marketing and Sales.
• Utilizes data and channel, customer, & shopper insights to recommend programs that would drive category distribution and market share.

• Graduate of Business Administration or any related course. An advanced/ specialized training in business/marketing management is an advantage.
• With at least 3 years managerial experience in Channel/Trade Marketing.
• Proficient in Brand Equity, Shopper Insight, Channel Marketing, Conceptual Selling, Sales Analysis & Planning, Negotiation, Execution, Financial Management, and Sales Leadership
• Developing in Distributor Management and Key Account Management
• Willing to be based in Ortigas.