Trade Marketing Manager

2 days ago

Pasig, National Capital Region, Philippines Addiction Pet Foods Full time ₱1,200,000 - ₱2,400,000 per year
Trade Marketing Manager – FMCG / Pet Food
Individual Contributor Role - Remote

We are looking for a hands-on Trade Marketing Manager with strong FMCG or Pet Food experience to drive our visibility, activation, and conversion at the point of sale. This is an individual contributor role – perfect for someone who wants to own projects end-to-end and make a direct, visible impact.

About the Role: As Trade Marketing Manager, you will be the key link between Brand Marketing and Sales, turning strategy into shopper-focused programs that win in-store and online. You'll plan, execute, and optimize trade initiatives across channels (modern trade, general trade, pet specialty, e-commerce where applicable), working closely with internal teams and external partners.

You won't manage a team directly, but you'll lead through influence – driving alignment, project-managing initiatives, and ensuring excellent execution.

Key Responsibilities:
  • Trade Strategy & Planning:
    • Develop and implement channel and customer-specific trade marketing plans aligned with brand and sales targets.
    • Support annual and quarterly planning with clear priorities, calendars, and budgets.
  • Activation & Execution:
    • Plan and execute in-store activations, promotions, and visibility programs (POSM, displays, promotions, sampling, etc.).
    • Coordinate with Sales, agencies, and suppliers to deliver timely and high-quality execution.
    • Support new product launches with strong trade activation plans and launch toolkits.
  • Channel & Customer Support:
    • Partner with Key Account / Sales teams to develop customer decks, selling stories, and activation proposals.
    • Customize trade programs by channel (e.g., supermarkets, convenience, pet shops, e-commerce).
  • Insights, Reporting & Optimization:
    • Use sales reports, category data, and shopper insights to sharpen trade plans and identify opportunities.
    • Track performance of promotions and activations (ROI, uplift, off-take, compliance) and recommend improvements.
    • Monitor competitor activities and trends in FMCG / pet food trade marketing.
  • Project Management & Cross-Functional Collaboration:
    • Own projects end-to-end: brief, timeline, alignment, execution, and post-evaluation.
    • Work closely with Marketing, Sales, Supply Chain, and external agencies to ensure smooth rollout of programs.

What We're Looking For:
  • 3–6+ solid years of experience in Trade Marketing, Shopper Marketing, Sales or Category roles within FMCG or Pet Food (or closely related categories).
  • Strong experience in planning and executing trade activations and in-store visibility programs.
  • Excellent project management skills – organized, proactive, and able to manage multiple initiatives at once.
  • Commercially aware and comfortable working with numbers, sales data, and simple ROI analyses.
  • Strong stakeholder management and communication skills; able to influence without direct authority.
  • Creative, resourceful, and hands-on – comfortable rolling up your sleeves to get things done.
  • A natural marketer who understands shoppers, channels, and what really works at the point of sale.

What We Offer:
  • A chance to own key trade marketing projects as an individual contributor with clear visibility of your impact.
  • Opportunities to work closely with cross-functional teams in a fast-moving, growth-oriented environment.
  • Exposure to both FMCG and pet specialty channels and exciting brands.

How to Apply: Please send your CV and a brief cover letter highlighting:
One trade marketing initiative you led and the results delivered, and your experience in FMCG or Pet Food

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