Jr. Consumer Connection Manager

JOB OBJECTIVES:

This position will support (and co-lead) the growth, development and operations of NutriAsia' portfolio dedicated for Practical Homemakers (Elevated Basics), their interrelationships across the category and their role in the consumer market by developing strategies, tactics and plans for all elements of the brand's marketing mix.

DUTIES AND RESPONSIBILITIES: (expected work or functions)

A. MARKETING MANAGEMENT

• Leads the Business Teams and partner organizations in planning ang management of processes and practices to ensure that brand programs, from product development consumer engagements are aligned to meet KPIs and company goals.

• Provides input and insights to the Business Teams and partner organizations to ensure that the goals, directions and actions are aligned in meeting the targets and goals.

• Takes task on the preparation and monitoring of budget plans required to support brand operations.

B. CONSUMER INSIGHTING

• Establishes market size, value, segments, competitors, shares and other information required to prepare an effective marketing plan.

• Reviews existing consumer research data and / or recommends for new research that may be required in marketing plan presentation.

C. BRAND PORTFOLIO STRATEGY / INNOVATION STRATEGY

• Analyzes and evaluates the category and brand landscape and develop strategies and tactics to drive relevance, differentiation, and usage, while effectively using resources and talent across the company.

• Identifies brands, variants and SKUs that will lead in the execution of the marketing mix, in various communication, retail channels that engage consumers and customers.

• Leads the ideation, development and execution of new products aligned to the vision of the consumer segment.

D. BRAND PERFORMANCE MANAGEMENT

• Measures, analyzes and communicates brand and product performance to recommend action plans to ensure that the aligned goals and targets will be achieved.

• Assists the Category Manager in the development of brand architecture based on market landscape analysis, brand positioning and product delivery to help the company optimize its marketing performance.

E. BRAND STANDARDS DEVELOPMENT AND GOVERNANCE

• Co-develops governance standards tools such as branding guidelines, marketing standards, OGSM frameworks and KPI dashboards for company and Business Team alignments and ensure the organization's adherence that standards are met effectively.

• Supports the brand strategy, visual identity management and brand architecture thru document and articulated guidelines for alignment and compliance of Business Teams and partner organizations.

FUNCTIONAL KNOWLEDGE/ SKILL REQUIREMENTS:

A. Education - University Degree, preferably in a Marketing, Management or Business degree

B. Experience - Collectively 2-4 years in Marketing or Brand Management roles

INTERFACE / INTERACTION:

A. Internal Relations:

1. Category Manager – direct line reporting, with daily interaction

2. Business Team – regular interaction across the various cross functional member, critical to resolve strategic and operations issues and develop forward actions for growth.

3. Head of Marketing – regular interaction, with focus on reporting of regular performance against agreed goals and target, and strategic progress of brand level programs.

4. Group Leadership Team (GLT) – occasional interaction for monthly regular meetings (IDEA, S&OP, IFR, PL)

B. External Relations:

1. Partner agencies – in a supervisory, serviced client relationship, with interaction focused to deliver results based on agreed services and SOW.

2. Including, but not limited to media agencies, creative agencies, research agencies, suppliers of marketing collaterals and marketing talent resources.

ANALYSIS AND PROBLEM SOLVING:

Demonstrates abilities to:

• Understand the company's business drivers and see how personal and team goals contribute to these.

• Perform a thorough analysis of issues & opportunities, including associated risks, and makes sound recommendations or judgement calls.

• Define and confirm the nature of a problem, identifies root causes, and considers appropriate solutions before moving forward with a plan to solve it.

• Initiate and contribute to innovation and continuous improvement

IMPACT ON BUSINESS OPERATIONS:

• COMPANY VISION: The Consumer Connection Manager for Homemakers with Kids role is a critical position to spearhead NutriAsia's foray in strengthening its reach and connection to the kids' segment.

• ORGANIZATION: the role is an influential role for the organization with expectations to realize company's vision and drive business results. It's a mid-manager role / leadership role with exposure to top management and access to the business team.

• CONSUMERS: As the lead for consumer segment (Homemakers with Kids) – expectation is to understand how NutriAsia can support the needs of the segment and provide relevant value to their everyday lives