Consumer Insights Manager

4 days ago

Taguig, National Capital Region, Philippines Splash Corporation Full time ₱900,000 - ₱1,200,000 per year

Job Description

  • Conduct comprehensive market research to understand consumer's attitudes, behavior and evolving trends, enabling consumer-driven brand decisions and NPD opportunities
  • Partner with research agencies to design and implement appropriate methodologies and supporting techniques that address business objectives.
  • Review and interpret Kantar home panel and Nielsen retail audit data, translating findings into actionable brand recommendations.
  • Build a deep understanding of brands, retail channels, and competition across regions, collaborating with marketing and trade marketing teams to align insights with retail partner strategies.
  • Monitor and report on key market indicators, delivering regular updates and strategic recommendations to senior leadership.
  • Manage and optimize market research budgets and work on enhancing the effectiveness of spends.

Requirements

  • Bachelor's degree in a relevant field such as market research, consumer behavior, or marketing.
  • Proficiency in market research tools and techniques, including quantitative and qualitative methodologies.
  • Minimum 3 years of experience in market research, with a proven track record of delivering high-quality insights.
  • Data-driven mindset with passion for discovery through both primary and secondary research.
  • Hands-on experience with third-party tools (e.g., Kantar, Nielsen) to generate insights and recommendations.
  • Strong organizational skills with ability to work with cross-functional teams, detail-oriented, and capable of multi-tasking.
  • Solid understanding of research concepts/terms, methodologies and budget requirements.
  • Proven problem-solving skills with the ability to think creatively and strategically.
  • Ability to work independently and collaborate in a team environment.
  • Extremely versatile, dedicated to efficient productivity with experience in planning and leading strategic initiatives.

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