
Personal Care Consumer Market Insights Assistant Manager
4 days ago
This is a category & brand CMI role for strategic insight partnership on Philippines Personal care. This role provides strategic guidance, performance management, growth-focused innovation crafting, and communication development for UL brands in oral care, deodorants and skin cleansing.
In this role you will partner both brand team, cross functional teams, wider CMI community and agency partners. The role requires strong influence in driving the PH Personal care business to reach their ambition with relevance and superiority to consumers and customers.
Job Purpose
You will partner/lead innovations, big and small, that will make our business win and grow. You will learn from brilliant business leaders and colleagues in a truly global and diverse culture to ultimately become a better you.
You will help shape brand strategy, portfolio, driving innovation and communication development and showing the business key growth opportunities.
We are looking for people who are future fit, excel in innovation and communication design in a digital marketing and channels world, and have a strong balance of both intellectual and emotional quotient.
What Will Your Main Responsibilities Be
- The core purpose of this role is to show the business where and how to win by championing and being the voice of the consumer & customer. You need to be able to anticipate business partner needs before they know they need them and set the consumer relevant growth agenda into motion and action to outcomes.
Key Responsibilities Include
- Future facing Innovation & Brand Strategy
- Driving the long- & short-term growth agenda, identifying trends & growth spots, future proofing the portfolio for the brand.
- An intimate understanding of business performance, priorities and cross functional needs
- Briefing, managing, and landing innovation and communication projects with the support from direct reports
- Leverage all insights sources and methodologies at our fingertips/ bringing the right mix together to land clear and concise story that ultimately drives business action
- Managing relationships across other CMI teams, agency partners, CTI, cross functional teams
What You Will Need To Succeed
- Being both a data and deep insights driven, full funnel CMI partner, rapidly experimenting & engaging
- Working end to end to fuel insights across all brand positioning and health, architecture, mix development and brand engagement to deliver the brand's objectives and key results
- Be a growth catalyst, challenger and enabler for the Personal care business by being on the pulse of shifting consumer & customer needs, trends, inspiration and opportunities for growth
Skills & Experiences
- Analytical skills – very strong analytical skills to leverage data into actionable insight
- Communication – strong written and verbal communication skills, with the ability to communicate effectively at all levels of the organization
- Strategic Influencing – confidence to use sound logic and detailed analysis to influence direction in conversation with senior stakeholders.
- Thriving in ambiguity – most of the work done by this team will be up stream in nature, looking at novel opportunities or challenges and requires structuring a nebulous opportunity, building frameworks to address them.
- Organization/Attention to Detail – outstanding organizational skills, including the ability to manage multiple overlapping priorities to meet key deadlines, whilst ensuring high quality output.
- Externally focused – obsessed by market, consumer and customer digital trends with an eye to convert them into tangible business opportunities.
- Team player – effective team working, providing support as and when needed, even when outside of job scope.
- Functional experience – typically marketers looking to build strategic/big picture skills have done well in this role, but the role is also ideal for a functional, strategy or digital marketing specialist looking to broaden their business knowledge and skills
- Agile Experience – all work will be done in a highly agile way – from how we set up the team, to our ways of working.
Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their 'Whole Self' to work and this includes you Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.
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