Senior Brand Manager

3 days ago

Pasay, National Capital Region, Philippines Watsons Philippines Full time ₱120,000 - ₱180,000 per year

Job Summary:

The Senior Brand Manager is responsible in developing & executing D.A.R.E* brand & product strategies under his/her assigned GOBE Brands (under 2-3 major category scope) in order to build differentiation, drive profitability and brand love for retail stores. He/She is also responsible to lead in over-all Own Brand or Exclusive projects.

*D-ifferent, A-nywhere, R-elationship with customers/community, E-xperience

This role focuses on:

  • Developing strategies for differentiation vs branded competitors and to capitalize on industry trends while achieving financial target through 100% delivery of category/brand sales, total profit, and GOBE sales participation
  • Implementing Business Development through on time delivery and execution of New Product Developments and be the first to launch Exclusive trendy and innovative products relevant to the category
  • Brand Management through development and execution of Offline + Online (O+O) brand-building programs resulting in positive brands sales, margins and EBIT, according to agreed metrics; periodic assessment of competitor's activities, pricing and promo initiatives while strategizing on brand positioning and segmentation for existing and new brands
  • Ensuring regular improvement of business process and procedures while maintaining 100% compliance on Company Policies and Business Process and Procedures and 100% Compliance on ROS

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