Social Media Manager

1 week ago

South Africa, Philippines Assist World Full time $70,000 - $120,000 per year
Job Description
A cutting-edge health tech startup is seeking an experienced Social Media Manager to spearhead its brand presence and digital marketing strategy. The company is launching a revolutionary AI-powered medical app that scans a user's face to capture 24 vital signs in under one minute. The app has already achieved medical-grade validation (FDA/TGA approvals for certain vitals) and will initially launch in the Australian and New Zealand markets
The Social Media Manager will build the brand's online presence from the ground up — creating social pages, designing content, planning campaigns, and driving awareness to support user acquisition goals of 50,000–70,000 free users in the first three months with a target 30% conversion to paid plans. Key Responsibilities Create, set up, and manage all social media channels (Facebook, Instagram, LinkedIn, etc.) Develop a content calendar, launch strategy, and growth campaigns tailored to AU/NZ markets Design high-quality graphics, visuals, and copywriting for posts and ads Manage organic engagement and paid campaigns to increase user acquisition Track performance metrics and optimize campaigns for conversion to paid users Collaborate closely with the founder and internal teams to align brand messaging Build brand awareness and establish credibility in the health tech space Must-Have Requirements Proven experience in social media management & digital marketing (portfolio required) Healthcare, tech, or startup industry background strongly preferred Ability to create both strategy and execution (content design + campaign management) Strong understanding of targeted marketing in AU/NZ regions Proficiency with tools such as Canva, Adobe Suite, Meta Ads, Google Ads, or similar Excellent written and visual communication skills Highly proactive, independent, and results-driven personality

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