Product Manager, MedSurg
8 hours ago
- Develop and execute annual marketing plans and product launch strategies aligned with regional and global objectives.
- Identify market trends, customer needs, and competitive landscape to shape product positioning and messaging.
- Lead local launch readiness for new products (e.g., PFA, DCB, Urology, Endo, etc.), ensuring internal alignment and training.
- Work closely with the sales team to create product toolkits, value propositions, and selling materials.
- Drive clinical and economic value messaging tailored for Key Public, Other Public, Premium Private, and Other Private segments.
- Lead sales training and field coaching to ensure message consistency and capability development.
- Support pricing strategy and profitability analysis in coordination with Sales Ops and Finance.
- Utilize customer segmentation and product-positioning models to formulate and execute effective messaging, concept marketing techniques, and channel management. Support key opinion leader relationships.
- Build relationships with Key Opinion Leaders (KOLs) to support education, product trials, and advocacy.
- Organize local symposia, procedural workshops, and scientific events to raise brand visibility and drive adoption.
- Lead voice-of-customer (VOC) initiatives and translate insights into action.
- Identify opportunities to develop new markets or expand existing indications (e.g., T2/T3 hospitals, new therapies).
- Partner with regional marketing on digital campaigns, congress presence, and omnichannel engagement.
- Analyze product performance data, adjust plans, and report regularly to stakeholders.
- Serve as the local marketing lead for assigned portfolio(s).
- Collaborate with Regional Product Managers, Medical Affairs, Regulatory, and ASEAN Commercial teams.
- Ensure alignment between local execution and global strategy.
- Degree in Science Technology, Pharmacy or related field.
- Experiences at least 5 years in marketing in healthcare business. Prefer experiences in Urology, Neurology, and Endoscopy
- Must-have: business acumen, financial analyst, marketing expertise and market knowledge.
- Proficient communication in English and local language.
- Able to use analyst tools: Power BI, Excel, PPT
- Able to work closely with Sales, Medical Affair and Regulatory, and ASEAN Commercial teams.
So, choosing a career with Boston Scientific (NYSE: BSX) isn't just business, it's personal. And if you're a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you
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