Product Manager
2 weeks ago
Product Strategy & Development
• Support the definition and execution of product roadmaps for Broadband, Video, and VAS.
• Conduct market and competitive analysis to identify emerging opportunities.
• Recommend product innovation, bundling, and partnership opportunities.
• Coordinate with internal teams for new product and feature launches.
Product Lifecycle Management
• Oversee product performance across its lifecycle — introduction, growth, maturity, and phase-out.
• Evaluate product profitability and usage trends; recommend enhancements or rationalization.
• Ensure customer feedback is incorporated into continuous improvement.
Pricing & Revenue Optimization
• Develop and recommend pricing strategies to maximize competitiveness and ARPU.
• Manage promotional offers, bundling, and packaging initiatives.
• Analyze revenue performance and recommend tactical adjustments.
Go-to-Market Execution
• Lead go-to-market planning for new or enhanced products in coordination with Marketing, Sales, and Operations.
• Ensure readiness of internal teams, processes, and systems before rollout.
• Monitor post-launch performance and make improvement recommendations.
Customer Acquisition & Retention Support
• Develop acquisition and retention propositions for product lines (e.g., migration, loyalty, upgrade offers).
• Collaborate with Sales and CX to optimize customer journey touchpoints.
• Support campaign planning for specific product push or churn mitigation.
Value-Added Services (VAS) Growth
• Manage the VAS portfolio (e.g., streaming add-ons, OTT bundles, home security, cloud, mobile).
• Develop partnership proposals and coordinate technical/marketing integration.
• Drive uptake and revenue contribution of VAS offerings.
Digital & Data-Driven Insights
• Use analytics and customer data to assess performance and guide product decisions.
• Support segmentation and targeting strategies for product marketing initiatives.
• Track and report key KPIs for management dashboards.
Cross-Functional Coordination
• Partner with Technology, Operations, Finance, and CX for product implementation and process alignment.
• Ensure operational readiness and service delivery align with product promise.
• Coordinate with vendors and strategic partners on joint initiatives.
Minimum Requirements
- Bachelor's degree in Business, Marketing, or Engineering
- At least 5 years of experience in product management or business development in the telecom, media, or subscription-based industries
Proven experience in product lifecycle management, pricing, and go-to-market planning
Familiarity with broadband, video, and VAS technologies and market trends
Strong analytical and stakeholder management skills
Proficient in Excel, Power BI, or analytics tools for reporting and performance tracking
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