Product Manager

7 days ago

Pasig, National Capital Region, Philippines Reliance Broadcasting Unlimited Inc. Full time ₱800,000 - ₱1,600,000 per year

Product Strategy & Development


• Support the definition and execution of product roadmaps for Broadband, Video, and VAS.


• Conduct market and competitive analysis to identify emerging opportunities.


• Recommend product innovation, bundling, and partnership opportunities.


• Coordinate with internal teams for new product and feature launches.

Product Lifecycle Management


• Oversee product performance across its lifecycle — introduction, growth, maturity, and phase-out.


• Evaluate product profitability and usage trends; recommend enhancements or rationalization.


• Ensure customer feedback is incorporated into continuous improvement.

Pricing & Revenue Optimization


• Develop and recommend pricing strategies to maximize competitiveness and ARPU.


• Manage promotional offers, bundling, and packaging initiatives.


• Analyze revenue performance and recommend tactical adjustments.

Go-to-Market Execution


• Lead go-to-market planning for new or enhanced products in coordination with Marketing, Sales, and Operations.


• Ensure readiness of internal teams, processes, and systems before rollout.


• Monitor post-launch performance and make improvement recommendations.

Customer Acquisition & Retention Support


• Develop acquisition and retention propositions for product lines (e.g., migration, loyalty, upgrade offers).


• Collaborate with Sales and CX to optimize customer journey touchpoints.


• Support campaign planning for specific product push or churn mitigation.

Value-Added Services (VAS) Growth


• Manage the VAS portfolio (e.g., streaming add-ons, OTT bundles, home security, cloud, mobile).


• Develop partnership proposals and coordinate technical/marketing integration.


• Drive uptake and revenue contribution of VAS offerings.

Digital & Data-Driven Insights


• Use analytics and customer data to assess performance and guide product decisions.


• Support segmentation and targeting strategies for product marketing initiatives.


• Track and report key KPIs for management dashboards.

Cross-Functional Coordination


• Partner with Technology, Operations, Finance, and CX for product implementation and process alignment.


• Ensure operational readiness and service delivery align with product promise.


• Coordinate with vendors and strategic partners on joint initiatives.

Minimum Requirements

  • Bachelor's degree in Business, Marketing, or Engineering
  • At least 5 years of experience in product management or business development in the telecom, media, or subscription-based industries

  • Proven experience in product lifecycle management, pricing, and go-to-market planning

  • Familiarity with broadband, video, and VAS technologies and market trends

  • Strong analytical and stakeholder management skills

  • Proficient in Excel, Power BI, or analytics tools for reporting and performance tracking

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