sales and marketing manager

2 weeks ago

LapuLapu City, Central Visayas, Philippines EGI Albergo, Inc. Full time ₱120,000 - ₱180,000 per year

Sales and Marketing Manager (Hotel Division)

Duties and Responsibilities

1. Strategic Planning and Leadership

  • Develop and implement effective sales and marketing strategies to achieve hotel revenue goals.
  • Set annual sales targets, forecast room sales, and monitor performance against objectives.
  • Lead, supervise, and motivate the sales and marketing team to ensure productivity and goal alignment.
  • Conduct regular market research and competitor analysis to identify business opportunities and trends.
  • Collaborate with management to align marketing initiatives with the hotel's overall business strategy.

2. Sales Management

  • Oversee all corporate, group, and individual sales activities.
  • Build and maintain strong relationships with key clients, travel agencies, and corporate partners.
  • Negotiate contracts, rates, and agreements with clients and business partners.
  • Conduct regular client visits, sales calls, and site inspections to promote the hotel's products and services.
  • Monitor and evaluate sales performance and implement action plans for improvement.

3. Marketing and Promotion

  • Plan, develop, and oversee the implementation of advertising and promotional campaigns.
  • Manage online and offline marketing activities, including social media, websites, and digital platforms.
  • Coordinate with the creative team to design marketing materials such as brochures, posters, and online ads.
  • Ensure consistent brand messaging and hotel visibility across all marketing channels.
  • Organize special events, promotions, and partnerships to boost hotel exposure and sales.

4. Budgeting and Financial Management

  • Prepare and manage the annual sales and marketing budget.
  • Monitor marketing expenditures to ensure cost efficiency and ROI (Return on Investment).
  • Analyze financial performance, sales reports, and market data to support management decisions.

5. Customer Relationship Management

  • Ensure excellent service delivery to all guests and clients.
  • Handle major client accounts and resolve escalated concerns promptly and professionally.
  • Maintain customer satisfaction through regular communication and personalized service.

6. Coordination and Communication

  • Work closely with other departments (Front Office, F&B, Housekeeping, Finance) to ensure alignment in service and promotions.
  • Coordinate with the HR Department for sales training and staff development.
  • Represent the hotel in trade shows, exhibitions, and corporate networking events.

7. Reporting and Documentation

  • Prepare monthly and quarterly sales and marketing performance reports.
  • Present updates and recommendations to top management for strategic decisions.
  • Maintain accurate records of contracts, client databases, and marketing archives.

8. Continuous Improvement

  • Stay updated with industry trends, competitor strategies, and emerging technologies.
  • Recommend innovative ideas to improve customer engagement and brand competitiveness.
  • Evaluate the effectiveness of marketing campaigns and identify areas for improvement.

Job Type: Full-time

Pay: Php15, Php18,000.00 per month

Ability to commute/relocate:

  • Lapu-Lapu City: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Bachelor's (Preferred)

Experience:

  • Sales and Marketing: 1 year (Preferred)

Work Location: In person

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