Activation Officer

2 weeks ago

Pagadian, Zamboanga Peninsula, Philippines MEGA PRIME FOODS INCORPORATED Full time ₱900,000 - ₱1,200,000 per year

Key Responsibilities:

BTL Activations Management and Execution:

  • Lead BTL development and field execution in the assigned area aligned with Marketing, Channel, and Sales objectives.

End-to-End Process Leadership:

  • Lead the end-to-end process below-the-line (BTL) activations, from planning to execution. Coordinate and execute on-ground activations and below-the-line brand activities in the assigned area.
  • Provide support to the sales team in executing national and regional activation programs.
  • Monitor the achievement of targets and conduct post-assessments to drive growth.
  • Manage external suppliers and agencies within the assigned area.
  • Enhance brand presence and campaign execution across trade by excelling in in-store and outdoor planning, execution, and tracking, all in line with annual marketing priorities.

Program Optimization:

  • Evaluate and analyze the execution of activation programs within the organization and with external suppliers and/or agencies for his/her assigned area to recommend and strengthen demand-creation activities.
  • Manage budget utilization, liquidation of advances, and payment to third-party agencies.

Collaborative Partnerships:

  • Build and maintain collaborative relationships with the sales team, distributor partners, and internal teams.

Reporting and Communication:

  • Supervise the BTL programs' daily reports generated for the regional sales and operations team.
  • Analyze performance, provide improvement recommendations, and lead cycle meetings to review field execution.

Qualifications:

  • Education: Bachelor's Degree in Marketing, Business, or a related field.
  • Experience: 1 to 2 years in trade/channel marketing, field or promo activation, or similar roles.
  • Strong leadership skills with experience managing end-to-end processes.
  • Proficient in budget management and analysis, with strong communication skills for building effective partnerships.

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