Brand Manager, Regional Marketing

1 day ago

Quezon City, National Capital Region, Philippines Universal Robina Corporation Full time

Department
Global Brand Marketing

Employee Type
Probationary

Grow Beyond UR Job with URC

Universal Robina Corporation is looking for a Brand Manager – Regional Marketing.

Position Summary

The Brand Manager supports the development and execution of regional brand strategies for assigned categories (Bakery & Candies / Beverage RTD). This role ensures brand plans are aligned with global priorities while adapting to local market needs. The Brand Manager drives innovation projects, brand building initiatives, and portfolio management to deliver growth and strengthen brand equity across multiple markets.

Key Responsibilities

Brand Strategy & Activation

  • Translate global brand positioning into regional strategies and activation plans.
  • Partner with country teams to ensure effective local execution and consistency across touchpoints.

Innovation Support

  • Manage assigned innovation projects from concept to launch, ensuring cross-functional alignment with R&D, Finance, and Supply Chain.
  • Monitor performance of new products and recommend improvements.

Portfolio Management

  • Support portfolio optimization, pricing architecture, and SKU rationalization to drive profitability and relevance.

Consumer & Market Insights

  • Analyze consumer trends, competitive landscape, and market performance to inform brand decisions.
  • Work with Consumer Insights team to embed data-driven thinking into plans.

Performance Tracking

  • Monitor KPIs (volume, share, equity) and provide regular updates to senior management.
  • Recommend corrective actions to achieve targets.

Cross-Functional Collaboration

  • Coordinate with Creative, Media, and Digital teams for integrated campaign execution.
  • Ensure timely delivery of marketing assets and programs.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred.
  • 3–5 years of experience in brand management or marketing, preferably in FMCG.
  • Strong understanding of brand strategy, innovation processes, and consumer insights.
  • Excellent project management and stakeholder engagement skills.
  • Ability to work in a matrix organization and manage multiple priorities.

Key Competencies

  • Strategic Thinking
  • Consumer-Centric Mindset
  • Collaboration & Influence
  • Analytical Skills
  • Results Orientation

Apply with us today and join us in delighting our employees, customers, consumers, and communities with good food choices

NOTE: Universal Robina Corporation does not collect fees throughout our recruitment process and does not collaborate with any travel agency or third party to provide accommodation or other services to job applicants. All URC recruitment processes happen in our respective offices or plants. Recruitment processes are only carried out by our Talent Acquisition teams with an official corporate email address.

Experience Range Range (Years)
3 - 5 years

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