Brand Manager

3 days ago

Quezon City, National Capital Region, Philippines Asia Select Full time

Job Description

The Brand Manager is responsible for developing and implementing regional brand strategies for designated categories (Bakery & Candies / Ready-to-Drink Beverages). This position ensures that brand plans align with global objectives while being tailored to local market dynamics. The role focuses on driving innovation, executing brand-building initiatives, and managing the product portfolio to achieve growth and enhance brand equity across diverse markets.

KEY RESPONSIBILITIES 
You will: 

  • Adapt global brand positioning into regional strategies and activation plans.
  • Collaborate with country teams to ensure consistent execution and alignment across all consumer touchpoints.
  • Oversee assigned innovation projects from concept through launch, ensuring coordination with R&D, Finance, and Supply Chain.
  • Track new product performance and propose enhancements as needed.
  • Assist in optimizing the product portfolio, including pricing strategies and SKU rationalization, to maximize profitability and maintain market relevance.
  • Evaluate consumer trends, competitive activity, and market performance to guide strategic decisions.
  • Partner with the Consumer Insights team to integrate data-driven insights into planning.
  • Monitor key metrics such as volume, market share, and brand equity, providing regular updates to senior leadership.
  • Recommend corrective measures to meet business objectives.
  • Work closely with Creative, Media, and Digital teams to deliver integrated campaigns.
  • Ensure timely development and deployment of marketing assets and programs.

QUALIFICATIONS & REQUIREMENTS: 

  • You must have a Bachelor's degree in Marketing, Business, or a related field; an MBA is preferred.
  • You must have 3–5 years of experience in brand management or marketing, ideally within the FMCG industry.
  • You must have a strong understanding of brand strategy, innovation processes, and consumer insights.
  • You must have excellent project management skills and the ability to engage stakeholders effectively.
  • You must be capable of working within a matrix organization and managing multiple priorities simultaneously.

Work Schedule: Flexible schedule

Work Setup: Hybrid - Quezon City 

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