Brand Manager

1 day ago


Quezon City, National Capital Region, Philippines Private Advertiser Full time
About the Role

We are looking for a Brand Manager who will take ownership of developing and executing brand strategies for our Nutra/Pharmaceutical and Meat category. This role is pivotal in shaping how our products are positioned in the market, how we connect with our consumers, and how we deliver value through every campaign and communication.

You will work cross-functionally to lead product launches, develop go-to-market strategies, and ensure brand consistency across all consumer touchpoints. With a strong understanding of consumer behavior, market dynamics, and brand-building principles, you will help drive sustainable business growth in this fast-evolving category.


Key Responsibilities
  • Develop and implement strategic marketing plans to build brand equity and achieve business objectives
  • Lead end-to-end planning and execution of marketing campaigns, from concept development to post-evaluation
  • Conduct market research and analyze consumer insights to identify trends, gaps, and growth opportunities
  • Oversee product development initiatives, packaging, advertising, and promotional activities
  • Manage digital and traditional marketing channels to ensure consistent brand messaging and engagement
  • Collaborate with internal departments such as Sales, R&D, Regulatory, and Finance, as well as with external agencies and suppliers
  • Monitor brand performance metrics and budget utilization to maximize return on investment
  • Serve as a brand ambassador, ensuring alignment with the company's vision, values, and positioning

Qualifications
  • Bachelor's degree in Marketing, Business, or a related field
  • At least 5 years of relevant experience in brand management or marketing
  • Experience in the nutraceutical, pharmaceutical, or FMCG industries is highly preferred
  • Strong strategic thinking and analytical capabilities, with a proven track record of successful brand campaigns
  • Excellent communication and stakeholder management skills
  • Proficient in digital marketing, marketing communications, and consumer research
  • Capable of managing multiple projects while maintaining attention to detail and deadlines


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