Regional Marketing Specialist

REGIONAL MARKETING SPECIALIST

THE ROLE

Support Brunel Asia's marketing and communication needs by executing regional marketing plans, responding to local requests, and ensuring consistent, high-quality brand delivery across all channels. This role works closely with regional and global marketing teams and requires strong coordination, design, and digital skills.

JOB RESPONSIBILITIES

1. General Marketing

• Partner with local stakeholders to understand needs and produce aligned marketing materials within brand, budget, and regional priorities

• Draft, design, and format branded documents such as fact sheets, flyers, and country guides

• Support proposals and presentations by creating on-brand layouts, graphics, and visuals

• Coordinate print production including documents, signage, and large-format materials

• Manage sourcing, production, and stock replenishment of branded merchandise

• Contribute to regional marketing initiatives and ensure all outputs meet brand and quality standards

1. Digital Marketing

• Create, assemble, and publish website content in the CMS, ensuring SEO best practices and compliance with global standards

• Develop a steady pipeline of social media content (LinkedIn, Facebook, Instagram) to drive engagement and traffic

• Apply best-practice social posting techniques including hashtags, tagging, and timing

• Produce templates and assets to support recruitment and job-promotion activities

• Handle or redirect inbound digital queries appropriately

• Gather internal media (photos, videos) for use in digital content

• Review digital analytics and provide insights to improve performance

1. Events and Internal Communication

• Support internal and external event planning, including logistics, signage, multimedia, collateral, and supplier coordination

• Assist with photography and post-event content sharing

• Contribute to internal team celebrations and activities

• Maintain the intranet by publishing, updating, and organising key content and marketing resources

• Share local events and updates as internal news items

1. Regional and Global Collaboration

• Work closely with Asia and global marketing teams to share knowledge, reuse materials, improve efficiency, and align local activity with global standards

• Participate in global marketing discussions where relevant and adopt specialised skills to support regional needs

WHAT WE EXPECT OF YOU

• Bachelor's degree in Marketing, Advertising, or a related discipline

• Minimum of 2 years of relevant experience in digital marketing or social media marketing/advertising

• Experience with design tools such as Adobe Suite (Photoshop, Illustrator, InDesign, After Effects, etc.) or Canva

• Experience with content management systems or website platforms such as WordPress, Wix, Squarespace, Sitecore, etc.

• Strong skills in Microsoft Office and ability to quickly learn new tools

• Strong organisational and prioritisation skills

• Ability to work in a fast-paced, collaborative environment

• Excellent analytical, communication, and presentation skills

• High attention to detail and strong time management skills

• Proactive, problem-solving, and positive mindset

• Proficiency in the Chinese language is an added advantage

WHAT WE CAN OFFER YOU

• Excellent corporate culture

• Friendly and supportive team

• Opportunity to work as part of a highly collaborative Asia/Australasia marketing team

• Exposure to and learning from a variety of global marketing specialists

• Fun and engaging working environment

• Career development opportunities

• Open and transparent communication

• Great Place to Work–Certified company

• Premium HMO coverage

• Holistic employee experience programs

• Work-from-home and hybrid work setup

• Rewards and performance incentives

• Monthly engagement activities

• Paid referral program

At Brunel, we have built a truly sustainable and durable business model by connecting specialists to exciting career opportunities, supporting career development, and offering fair and equal employment opportunities.