
Associate Digital Marketing Manager
3 days ago
Qualifications & Experience:
- Minimum of
3 years of experience in a digital marketing
or advertising-related role.
Agency experience preferred. - Bachelor's degree in Marketing, Communications, or any related field.
- Basic to intermediate knowledge of Meta Business Suite, ad management, and performance tracking
- Familiar with content planning and scheduling tools like Meta Planner, Buffer, or Later
- Skilled in preparing analytics reports and summarizing insights clearly and efficiently
- Strong understanding of digital KPIs (reach, engagement, CTR, CPM, CPC, etc.)
- Experience in running paid ads and boosted posts on Facebook and Instagram
- Knowledge of SEO, email marketing, and digital funnel strategies is a plus
- Highly organized with the ability to handle multiple tasks and meet deadlines
- Strong communication skills and ability to work cross-functionally with creatives and strategists
- Must be proactive, detail-oriented, and open to feedback
Roles & Responsibilities:
- Plan, execute, and manage digital marketing campaigns across Facebook, Instagram, and other relevant platforms
- Set up and monitor Meta ads, including audience targeting, budgeting, and optimization
- Use Meta Business Suite to schedule content, monitor page performance, and manage campaigns
- Prepare and analyze weekly/monthly performance reports using Meta Insights, Google Analytics, Hootsuite, and other tools
- Translate analytics into actionable insights to improve content strategy and campaign effectiveness
- Collaborate with the creative team to align visuals and copy with campaign goals, brand shoots, etc.
- Assist in boosting strategies—identify high-performing content and allocate budget strategically
- Monitor and report on KPIs such as reach, engagement, CPC, CTR, and ROI
- Support SEO initiatives, email marketing, and other digital campaigns as needed
- Stay updated with platform algorithm changes, ad policy updates, and digital marketing trends
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