Influencer Marketing Specialist

1 week ago

Pasig, National Capital Region, Philippines Karat Home Inc. Full time

Responsibilities:

  1. Be responsible for the development of influencers in markets such as the US and the UK, including screening, establishing connections and subsequent influencer maintenance, etc.

2.lmplement the influencer strategy in combination with brand positioning, infuencer profiling and campaign requirements, and complete the influencer wolk with both quality and quantity guaranteed.

3.Be capable of effectively facilitating cross-departmental communication and collaboration with upstream and downstream partners, ensuring the accurate execution of demand information and quaranteeing the accuracy ofthe content produced by infuencers.

  1. Keep a close eye on current hot topics and the dynamics of competing products, and optimize the quality of influencers

Qualifications:

1.Bachelor's degree or above, majoring in marketing, e-commerce, advertising media or related fields, CET-4 or above, fluent in listening, speaking, reading and writing, familiar with overseas culture. Those with overseas study or work experience are preferred.

2.Relevant working experience in influencer operation is required. Those who have executed influencer business for brand campaigns and those with experience in influencer operation for AMAZON and DTC are preferred.

3.Be familiar with overseas social media platforms, including Tiktok, Instagram, Youtube, Facebook, Pinterest, etc., and understand the characteristics andgameplay of infuencers on each platform.

  1. Understand the influencer gameplay on both AMAZON and DTC platforms and have practical experience in implementation.

5.Passionate about home fumishing and life, keeping an eye on the latest trends and hotspots, having a clear understanding of KOL planning, being aware of the promotion rhythm at different stages, and having a clear logical thinkin.

  1. At least 1 year ofoverseas social media operation experience, with strong capabilities in infuencer operation, copywriting, content creativity and analysis,clear logic, strong communication and expression skills, and strong stress resistance.

7.Strong cross-departmental communication and collaboration skills, strong execution ability, result-oriented, with strong systematic and management capabilities, capable of collaborating with multiple departments to achieve goals, business implementation and continuous optimization.

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