Brand Lead

7 days ago

Fort Bonifacio, National Capital Region, Philippines Airr Labs Inc. Full time

The Brand Lead is responsible for the end-to-end performance of the brand group. He/she will lead a team of brand managers and store operators in daily operations to deliver brand growth and performance metrics across e-commerce platforms.

He/she will also directly partner with the Unit Director to identify opportunities, develop business strategies, and optimize internal processes.

To be successful as a Brand lead in a rapidly growing e-commerce start-up, he/she must have proven experience in building brands on e-commerce, with strong strategic thinking and problem-solving skills. He/she must have strong leadership and communication skills to mentor his/her team. He/she must also have strong interpersonal skills to build trusted relationships with key external partners.

  • Lead and build a high-performing team to achieve brand business objectives
  • Build, manage and develop long-term relationships with key stakeholders (internal cross functional teams, brands, marketplace and social platform) in order to achieve business objectives by increasing the brand's online presence.
  • Lead and negotiate annual agreements with ecommerce partners.
  • Develop plan, KPI and Goals to achieve for each ecommerce partner.
  • Define and implement Go to Market strategy with cross functional internal teams (marketing, operations, customer service).
  • Identify new ecommerce trends and opportunities for business growth and implement action plans.
  • Analyze and interpret brand's performance and consumer behavior to identify strengths, weaknesses and business opportunities.
  • Regular communication with key stakeholders to understand their needs and explain value proposition.
  • Keep accurate records pertaining to inventory and account notes.
  • Ensure seamless operations of their brand portfolio.
  • Identify industry trends and competitive market insights.

Job Type: Full-time

Work Location: In person

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