Head of Marketing and Creatives
2 days ago
A. Marketing Strategy & Management
● Develops and executes comprehensive marketing plans aligned with business goals.
● Conducts market research and trend analysis to refine strategies.
● Presents marketing insights, trends, and campaign performance.
● Oversees branding initiatives → related to branding, such as logo use, color schemes, tone of communication, and brand perception.
● Ensures consistency → All marketing materials, social media posts, website content, and promotional campaigns must have a uniform look, tone, and message.
● Generates leads to support the sales team.
● Collaborates closely with recruitment, client relations, and sales departments for aligned efforts.
● Manages the marketing budget to optimize ROI and campaign effectiveness.
B. Social Media & Digital Marketing
● Conceptualizes and creates engaging content for social media, including static posts, reels, and video content.
● Conducts quality checks, proofreading, and scheduling across various platforms.
● Analyzes and reports social media and digital marketing analytics for continuous improvement.
● Responds professionally to inquiries, ensuring clear, accurate communication and a seamless HR support experience.
● Manages META Ads and paid advertising campaigns for lead generation and brand awareness.
● Stays updated on trends, particularly on TikTok and Instagram, to keep content relevant and engaging.
● Writes and publishes blogs and long-form content for the company website.
● Oversees SEO optimization and website management to enhance online visibility.
C. Creative Leadership & Brand Management
● Ensures all marketing materials align with brand guidelines and maintain a high-quality standard.
● Collaborates with the Graphic Artist for the execution of visually compelling content.
● Leads creative brainstorming sessions to enhance brand storytelling and marketing campaigns.
● Leads and manages photoshoots for marketing materials, ensuring high-quality visuals that align with the brand's vision.
Job Type: Full-time
Pay: Php30, Php35,000.00 per month
Education:
- Bachelor's (Preferred)
Experience:
- Digital marketing: 3 years (Preferred)
Work Location: In person
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