Social Media Officer
1 day ago
JOB RESPONSIBILITIES:
Strategy & Planning
- Develop and execute social media strategies aligned with overall marketing goals and brand identity.
- Define social media KPIs and track progress toward targets.
- Conduct platform research, competitor benchmarking, and audience profiling to support strategic planning.
Content Creation & Management
- Create, curate, and publish original, high-quality content (text, images, videos) across social media platforms.
- Work closely with the creatives and marketing teams to ensure consistency in messaging and branding.
- Maintain and update the social media content calendar to support campaigns and key initiatives.
Community Management
- Monitor social platforms, respond to comments and messages, and engage with users to build strong online communities.
- Actively manage brand presence on different social media platforms.
- Support the management of user-generated content and help uphold the brand's online reputation.
Advertising & Paid Media
- Assist in setting up and monitoring paid social campaigns.
- Help manage advertising budgets to ensure cost-effective results.
- Coordinate with the performance marketing team for integrated campaign support.
QUALIFICATIONS:
- Bachelor's degree in Marketing, Communications, Digital Media, or a related field.
- 1–2 years of experience managing or supporting social media activities for brands or agencies.
- Basic portfolio showcasing social media posts, content, or campaigns.
- Good understanding of major social platforms and their best practices.
- Strong writing and communication skills.
- Basic design skills (Canva or Adobe Creative Suite) are a plus.
Job Type: Full-time
Benefits:
- Discounted lunch
- Flextime
Work Location: In person
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