Marketing Specialist

We are seeking a detail-oriented and results-driven
Marketing Specialist
to oversee the
execution of multi-channel marketing campaigns
. This role is ideal for someone who thrives in fast-paced environments, loves managing timelines and deliverables, and has a passion for turning strategic marketing plans into impactful, measurable results.

Responsibilities:

• ·
  Execute marketing campaigns
  across digital, social, email, paid media, and traditional channels to drive brand awareness, engagement, and conversion.
• ·
  Collaborate with cross-functional teams
  (creative, content, product, sales, and analytics) to ensure timely and cohesive campaign delivery.
• ·
  Coordinate campaign assets
  — including copy, creative, and targeting parameters — ensuring all materials align with brand standards and campaign objectives.
• ·
  Set up, launch, and monitor campaigns
  in platforms such as Meta Ads, Google Ads, LinkedIn Campaign Manager, or marketing automation tools (e.g., HubSpot, Marketo).
• ·
  Track and report on campaign performance
  , providing insights and recommendations for optimization.
• ·
  Manage campaign calendars
  , budgets, and timelines to ensure on-time, on-budget delivery.
• ·
  Support A/B testing
  and continuous improvement of campaign elements such as messaging, creative, and targeting.
• ·
  Ensure compliance
  with data privacy regulations (GDPR, CAN-SPAM, etc.) and brand guidelines across all executions.

Requirements and skills

• ·Bachelor's degree in Marketing, Communications, Business, or a related field.
• ·2–4 years of experience in marketing campaign coordination, execution, or digital marketing.
• ·Strong understanding of marketing channels (email, paid media, social, content, web).
• ·Hands-on experience with marketing tools such as Google Ads, Meta Business Suite, HubSpot, or similar platforms.
• ·Excellent project management and organizational skills, with a keen eye for detail.
• ·Analytical mindset with the ability to interpret campaign data and drive actionable insights.
• ·Strong written and verbal communication skills.
• ·Experience with A/B testing and marketing automation.
• ·Familiarity with analytics tools such as Google Analytics
• ·Basic understanding of SEO and content marketing principles.
• ·Ability to manage multiple campaigns and priorities simultaneously.