Senior Growth Manager

Key Responsibilities

Growth Strategy & Leadership

• Develop and refine top-of-funnel strategies across paid media, affiliates, influencers, and organic content
• Build and manage the marketing roadmap in coordination with the CEO and leadership team
• Identify performance gaps and optimization opportunities across all campaigns

Team & Vendor Management

• Lead a cross-functional team of marketers, creatives, and media buyers (3–5 direct reports)
• Hire and manage external consultants or vendors as needed
• Host weekly marketing syncs and provide leadership and accountability for timelines and deliverables

Campaign Oversight

• Oversee launch planning and funnel coordination with key stakeholders
• Guide creative direction across paid and organic campaigns (you won't write every post, but you'll ensure the message hits)
• Ensure email marketing, podcasts, lead magnets, and social strategies are aligned and performing

Performance & Optimization

• Track KPIs across paid ads, influencer campaigns, SEO, and content channels
• Provide weekly/monthly performance reporting to leadership
• Use insights to direct the team on adjustments and experiments

Customer Journey & Retention

• Optimize the full funnel experience to increase LTV, referrals, and retention
• Partner with internal team on quizzes, lead magnets, onboarding sequences, etc.

• Have 5+ years in direct response or performance marketing, with at least 3 years of leadership experience and a proven record of scaling revenue
• Have led marketing teams (3+ members) and managed vendors or contractors
• Understand paid traffic (FB/IG, YouTube, Google, TikTok) and can guide a skilled media buyer
• Have a sharp eye for storytelling, CRO, and funnel design, even if you're not executing
• Know how to work with influencers, affiliates, and content creators to drive top-of-funnel
• Think in systems: You're organized, results-driven, and thrive on ownership
• Are confident giving feedback, leading 1:1s, and holding people accountable
• Have excellent spoken and written English — and can direct great copy even if you don't write it all yourself

Tools We Use:

• Shopify, WordPress, ClickFunnels, Zapier
• Google Analytics, TikTok Shop, FB/IG Ads, YouTube Ads
• Time Doctor, Slack, Notion, Trello, Google Workspace

EXPERIENCE AND SKILLS REQUIRED:

• Must have 5+ years of experience in the Direct Marketing + eCommerce world, with a proven track record of getting results and increasing both sales and traffic
• 2+ years of experience in a Marketing Manager, Launch Manager, or Growth position (preferably E-commerce)
• Experience with SHOPIFY required, but also would be great to have experience with WordPress, Clickfunnels, Zapier.  Plus, ideally have experience with analytics tools such as google analytics
• Big plus if you have a strong background in copy and conversion optimization, headlines and hooks that make paid campaigns successful
• The candidate must have experience working with US or international clients.
• Experience with Facebook Ads, Instagram Ads, Youtube Ads, Google Ads, and TikTok Ads
• Demonstrate a solid typing WPM (ideally 55 wpm+)
• Excellent English skills, and able to communicate well both verbally and in writing
• Training in customer service management is a huge plus
• Experience with remote team tools like Time Doctor, Slack, ASANA, NOTION, Trello, Google Suite, LastPass, Skype and Zoom 

Compensation & Benefits:

• Salary: ₱160K-200K /month depending on experience
• Schedule: Full-time, Monday–Friday, 1 PM–9 PM EST (Tuesday-Saturday 1 AM–9 AM PHT)
• Perks: Paid time off, 13th-month pay, internet & generator allowance, HMO (dependents not included)

• Opportunity within a company with a solid track record of performance
• Work alongside & learn from best in class talent
• Leadership Role