Trade Marketing Officer

2 weeks ago

Baguio Cordillera Admin Region, Philippines Jollibee Group Full time

Title: Trade Marketing Officer (Metro Manila)

Trade Marketing Officer (Metro Manila)
is responsible for translating the assigned Brand's strategies and tactics into below the line (BTL), tangible customer executions to drive conversion at the point of sale ultimately leading to category growth and winning shares. He/She will be the conduit between Marketing and Trade to ensure that we maintain a customer-centric approach when customers engage with our brands whether offline or online. The CCMO will be tasked to drive thought leadership & competitive advantage by developing customer insight activations. The role will require a deep understanding of data & analysis as enablers of strategic decisions and creation of growth plans.

Category Target Sales and Growth & Winning Shares Achievement

  • Develops system-wide Category Value Drivers (CVD) by translating Brand strategies to BTL activations to achieve/surpass sales and growth targets.
  • CVDs as enablers of competitive advantage and winning shares for Jollibee brands.
  • CVDs enhances the customer experience, both offline and online to ensure repeat purchase and/or loyalty to Jollibee brands.

Merchandising Management

  • Develops a clear framework based on customer buying insights along the path to purchase to craft system wide, winning merchandising solutions with the intent of enhancing the customer experience.

  • Statutory/Sustaining collaterals

  • Tactical collaterals (for ICCs, New Products etc)

  • Executes & Deploys, including providing store allocations & guidelines.

  • Monitors and tracks to ensure OTIF execution & shares visibility with Brand.

Promotions Management

  • Develops customer-centric, system wide promotions to drive category growth at the point of purchase (includes ICC & New Products) through collaboration with Brand.

  • Develops System Wide promotions includes (but not limited to):

  • Seasonal campaigns (ie Summer, Christmas etc) & RLDs (ie Mother's Day)

  • Relevant Jollibee occasions (ie Anniversaries)

  • Provides forecast for activations to ensure stock availability.

  • Evaluates results of BTL promotions and shares with Brand.

Information and Communication Management

  • Crafts the compelling trade story for system wide Brand activities as part of the cascade to operational groups (ie RBU) and franchisees through instituted venues (ie Sales rallies, Mktg FAC etc)
  • Composes and releases memos or activation operating guidelines as part of agreed cadence. (ie quarterly OR monthly)

Supplier Management

  • Coordinates with suppliers/partner agencies to ensure delivery of agreed timelines

Job Qualifications

  • Must have a Bachelor's Degree in Business Administration, Marketing, or any related course as a minimum requirement.

  • Must have at least 4 years of experience in any of the following areas

  • Channel Marketing, Shopper Marketing, Category Management or Trade Marketing preferably in a multinational food service/consumer goods company.

  • Proficient in handling market research data and familiar with digital marketing technologies.

  • Must be willing to frequent travel and fieldwork in Metro Manila.

  • Must be willing to be assigned in Ortigas, Pasig City on a hybrid working set-up (2 days onsite and 3 days work-from-home per week)

Jollibee Foods Corporation is the hiring entity for this requisition.

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