MARKETING COMMUNICATIONS OFFICER
4 days ago
About the role
As the Marketing Communications Officer at Azalea Hotels & Residences (Baguio and Boracay), you will play a pivotal role in shaping the brand's marketing and communications strategy. In this full-time position based in Baguio City, you will be responsible for developing and executing integrated marketing campaigns that drive brand awareness, customer engagement, and ultimately, sales.
What you'll be doing
- Developing and implementing innovative marketing and communications plans to promote Azalea Hotels' products and services
- Creating compelling content for various marketing channels, including the company website, social media platforms, press releases, and promotional materials
- Coordinating with cross-functional teams to ensure consistent brand messaging and visual identity across all touchpoints
- Monitoring and analysing campaign performance, and using insights to optimise future strategies
- Identifying and leveraging new marketing opportunities to reach and engage the target audience
- Collaborating with external agencies and vendors to deliver high-quality marketing deliverables
- Staying up-to-date with industry trends and best practices to maintain a competitive edge
What we're looking for
- Bachelor's degree in Marketing, Communications, Advertising, or a related field
- Experience in a marketing communications role, preferably in the tourism or hospitality industry
- Excellent written and verbal communication skills, with the ability to tailor messaging to different audiences
- Strong creative and analytical skills, with a proven track record of developing and executing successful marketing campaigns
- Ability to work collaboratively with cross-functional teams and manage multiple projects simultaneously
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