Marketing Director

14 hours ago

Calamba City A, Philippines NEXTVAS INC. Full time ₱1,200,000 - ₱3,600,000 per year

Overview:

Nextvas Inc. is a provider of business process outsourcing solutions, specializing in virtual assistant services and other bespoke offerings. Focused on expanding brand presence, accelerating growth, and engaging audiences globally, Nextvas is looking for a Marketing Director who can take charge of our marketing vision, strategy, and execution to help us stand out in competitive markets.

Position Overview:

This role involves leading the company's marketing efforts from strategy to execution. Responsibilities include developing long-term brand strategy, producing integrated marketing campaigns, collaborating closely with sales and product teams, managing marketing resources and budget, and ensuring consistency in the brand message across all channels. The Marketing Director plays a central role in driving brand awareness, lead generation, and market expansion.

Key Responsibilities:

  • Develop, refine, and implement a comprehensive marketing strategy that aligns with Nextvas's growth objectives.
  • Lead and oversee the marketing team, providing mentorship, direction, and leadership to achieve departmental goals.
  • Design, plan, and execute multi-channel marketing campaigns (digital, print, social media, content, email, events).
  • Conduct market research and competitor analysis to identify trends, customer needs, and opportunities.
  • Establish and manage the annual marketing budget; monitor spend, measure ROI for campaigns and initiatives.
  • Collaborate with sales, product, operations, and other departments to ensure marketing plans support revenue targets and product strategy.
  • Build and protect the Nextvas brand: maintain consistent messaging, visual identity, and positioning.
  • Monitor key marketing metrics and analytics to assess performance; adjust strategies based on insights.
  • Manage external partnerships (media, influencers, agencies) and oversee public relations efforts.
  • Represent Nextvas in conferences, trade shows, and marketing events; enhance external visibility.

Qualifications:

  • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. A master's degree (MBA or equivalent) is a plus.
  • Significant experience in marketing leadership roles, with a proven track record of developing and executing successful marketing strategies.
  • Strong understanding of digital marketing tools and platforms (social media, SEO/SEM, content marketing, analytics).
  • Excellent leadership skills; demonstrated ability to inspire, manage, and grow a marketing team.
  • Strong analytical mindset; ability to interpret data to make informed marketing decisions.
  • Excellent verbal and written communication skills.
  • Experience managing budgets and demonstrating ROI.
  • Creative thinking and ability to innovate.

Preferred Skills (Nice-to-Have):

  • Experience in the BPO or outsourcing industry, or serving global clients.
  • Familiarity with marketing automation tools, CRM systems, and digital analytics platforms.
  • Prior experience launching new products or markets.
  • Exposure to influencer marketing, content strategy, or thought leadership.
  • Ability to work under fast-paced, dynamic conditions and adapt to change.
  • Willingness to travel locally or internationally for events or strategic partnerships.

Job Type: Full-time

Benefits:

  • Company events
  • Health insurance
  • Opportunities for promotion
  • Paid training

Work Location: In person

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