Marketing Director

4 days ago

Quezon City, Philippines Santeh Feeds Corporation Full time

Key Responsibilities of a Marketing Director Strategy Development : Creating marketing strategies for new and existing products and services. Implementation Oversight : Supervising the execution of marketing strategies across various channels, including digital marketing, social media, public relations, and events. Team Leadership : Guiding the day-to-day activities of the marketing team, including hiring, training, and managing workloads. Market Analysis : Analyzing market trends and competitor activities to identify opportunities and adjust marketing strategies accordingly. Budget Management : Ensuring marketing campaigns stay within budget and meet deadlines. Essential Skills for a Marketing Director Marketing Expertise : Deep understanding of marketing principles, strategies, and tactics. Analytical Skills : Ability to analyze data, interpret market trends, and measure the effectiveness of marketing campaigns. Leadership Skills : Strong leadership and management skills to motivate and guide a marketing team. Communication Skills : Excellent communication and interpersonal skills to collaborate with internal teams, external partners, and stakeholders. Creativity : Ability to develop innovative and creative marketing campaigns that capture the attention of target audiences. Key Responsibilities Brand Strategy : Develop and implement brand strategies that align with company goals and resonate with target audiences. Trade Marketing : Create and manage trade marketing programs to increase product visibility and sales within retail channels. Campaign Management : Oversee marketing campaigns across various channels, ensuring they are executed on time and within budget. Market Analysis : Analyze market trends, consumer behavior, and competitor activities to identify opportunities and adjust marketing strategies. Team Leadership : Lead and mentor a team of marketing professionals, providing guidance and support to achieve marketing objectives. Budget Management : Develop and manage the marketing budget, ensuring resources are allocated effectively and efficiently. Relationship Building : Build and maintain strong relationships with key stakeholders, including retailers, distributors, and internal teams. Essential Skills Marketing Expertise : Deep understanding of marketing principles, brand management, and trade marketing strategies. Analytical Skills : Ability to analyze data, interpret market trends, and measure the effectiveness of marketing campaigns. Leadership Skills : Strong leadership and management skills to motivate and guide a marketing team. Communication Skills : Excellent communication and interpersonal skills to collaborate with internal teams, external partners, and stakeholders. Creativity : Ability to develop innovative and creative marketing campaigns that capture the attention of target audiences. Budget Management : Proficiency in managing marketing budgets and allocating resources effectively. Education and Experience A bachelor's degree in marketing, business administration, or a related field is typically required. A master's degree is often preferred. A minimum of 5-8 years of experience in marketing, with a focus on brand management and trade marketing. Proven track record of developing and executing successful marketing campaigns that drive brand awareness and sales. #J-18808-Ljbffr

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