Social Media Coordinator
1 week ago
Job Overview
We are seeking a Social Response and Engagement Specialist to join our team and serve as the frontline voice of our brand across digital platforms. This role is responsible for monitoring, responding, and engaging with clients and prospects across multiple channels to strengthen our reputation, enhance client satisfaction, and drive engagement.
The ideal candidate is proactive, empathetic, and highly organized, with excellent written communication skills and a passion for delivering exceptional client experiences online.
This position reports to the Marketing & Communications Manager and the VP of Marketing, and collaborates closely with the Client Services Team and Legal Team (Attorneys & Legal Support Staff) to ensure timely, accurate, and empathetic client communication.
Key Responsibilities
- Client Interaction & Issue Resolution
- Respond to inbound direct messages across social and messaging platforms in a timely, professional manner.
- Address negative Google reviews across all brands and office locations with empathy and solutions-focused responses.
- Manage and respond to BBB complaints, ensuring concerns are acknowledged and resolved in line with company standards.
Engagement & Reputation Building
- Acknowledge and thank clients who leave positive reviews, reinforcing goodwill and loyalty.
- Engage with comments on ads and Meta (Facebook/Instagram) pages to maintain a responsive and approachable brand presence.
- Respond to Local Services Ads (LSAs) to capture leads and nurture potential clients.
- Proactively post on Reddit, Pinterest, Quora, and similar forums to identify opportunities, answer questions, and attract potential clients.
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