Influencer Marketing Associate

2 days ago

Manila, National Capital Region, Philippines Moulton RB Corp. Full time ₱400,000 - ₱600,000 per year

Key Responsibilities Influencer & PR Management

  • Identify and connect with influencers, artists, and key personalities (nano, micro, macro, and niche).
  • Develop and execute PR campaign plans for all items, collections, new releases, and seasonal launches.
  • Oversee the entire campaign process — from ideation and influencer pooling to coordination, shipment, delivery, and progress tracking.
  • Lead the concept creation, execution, and monitoring of PR packages.
  • Maintain and regularly update the influencer database, ensuring accurate tracking of performance, ROI, reach, and engagement.

Community Development

  • Scout, identify, and engage with new communities relevant to the Mom & Baby category.
  • Build and nurture long-term relationships with niche groups and community partners.
  • Represent the brand at events, community gatherings, and collaborations to strengthen presence and visibility.

Brand Activation

  • Collaborate closely with the Marketing and Content teams to align PR efforts with ongoing campaigns.
  • Propose and help execute collaborations, partnerships, or events that elevate brand awareness and engagement.

Affiliates Management

  • Learn and apply the fundamentals of TikTok Affiliate Marketing, including product seeding, collaboration outreach, and performance tracking.
  • Manage the acceptance of free samples, coordination of target collaborations, and basic data analytics to support brand campaigns.

Qualifications & Skills

  • Bachelor's degree in Business, Marketing, or a related field.
  • Proven experience in PR, influencer marketing, or community management.
  • Strong network within the Mom and Baby niche is highly preferred.
  • Excellent communication and interpersonal skills — persuasive, relationship-oriented, and professional.
  • Highly proactive, creative, and organized with strong attention to detail.
  • Proficient in tracking tools (e.g., Google Sheets) and familiar with social media analytics.
  • Willingness to work 6 days per week, Monday to Saturday
  • Willingness to work onsite in Cubao, Quezon City

Personality Fit

  • Proactive: Takes initiative, anticipates needs, and leads projects with fresh ideas.
  • Collaborative: Works well across teams and values input from others.

Results-Driven:

  • Focused on achieving measurable impact through creativity and execution.

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