Content & Compliance Operations Lead (Technical)
3 days ago
The Content & Compliance Business Analyst and Operations Lead is a hybrid role responsible for analyzing, documenting, and operationalizing content technology workflows and ensuring sustained compliance and performance across Martech stack. This role drives the day-to-day operations of online video platforms , leads cross-channel personalization enablement using Adobe Target and Adobe Experience Cloud integrations, and owns the full compliance lifecycle across CASPR, ESP , and future RAI (Responsible AI) governance frameworks. The ideal candidate brings strong business analysis discipline, a systems-thinking mindset, and hands-on platform operations experience to scale compliant, personalized, and data-driven content delivery.
Key Technical Deliverables & Responsibilities:
Business Analysis & Workflow Documentation
- Translate marketing and platform owner needs into clear user stories, functional requirements, and operational workflows for personalization, compliance, and video publishing.
- Create business process documentation for consent-aware content targeting, video asset governance, and audit support procedures.
- Define data, tagging, and metadata specifications required to support integration of Adobe Target with AEP, CDP, AJO, and CJA.
- Manage daily operations and support for video platforms (e.g., Brightcove), including video ingestion, tagging schema enforcement, player configurations, CDN publishing, and troubleshooting.
- Lead M&A platform discovery and consolidation efforts - identify redundant or legacy video tools, assess security and compliance risks, and plan asset migration into the standard platform.
- Maintain operational documentation, asset lineage logs, and system usage reports to support performance monitoring and audit needs.
- Collaborate with business stakeholders and platform leads to write detailed use cases for how Adobe Target will support A/B testing, audience segmentation, and personalized experiences across web and email.
- Define audience targeting strategies based on identity resolution via AEP and B2B CDP, and document how these audiences will flow into Adobe Target for activation.
- Partner with data and architecture teams to map end-to-end workflows across Adobe Target, AEP, AJO, and CJA - including user journeys, decisioning logic, and performance measurement flows.
- Create operationalization process documentation , including flow diagrams, data mapping tables, trigger conditions, and QA checkpoints to guide scalable implementation of Adobe Target integrations.
- Act as the day-to-day compliance lead for marketing technologies, managing all CASPR submissions , security/privacy reviews, exceptions tracking, and remediation workflows.
- Maintain up-to-date ESP (Enterprise Portfolio System) records for platform ownership, business justification, renewal status, and compliance posture.
- Prepare for Responsible AI (RAI) review requirements, particularly in content-related GenAI tools - including prompt logging, usage boundaries, and human-in-the-loop validation processes.
- Lead quarterly compliance and tracking audits across personalization, video, and analytics platforms to ensure adherence to client's privacy, security, and legal policies.
- Develop and maintain audit-ready documentation - including architecture diagrams, process logs, SOC 2 / ISO certifications, incident tracking, and remediation actions.
- Partner with IT, Infosec, Legal, and platform SMEs to respond to audit requests and ensure timely closure of findings.
- Create and maintain user training materials, SOPs, and onboarding guides for Adobe Target, Brightcove, and compliance workflows.
- Lead onboarding and support coordination for new platform owners and M&A teams transitioning into Martech ecosystem.
- Serve as Tier-1/2 operational support for video and personalization platform issues, escalating to Dharmesh or IT as needed.
- 6+ years of experience as a Business Analyst or Platform Operations Lead in Martech, Digital Experience, or Marketing Compliance.
- Strong understanding of Adobe Target personalization workflows , and working knowledge of integrations with AEP, CDP, AJO, and CJA .
- Hands-on experience managing video platforms such as Brightcove , including asset management, player configuration, and CDN optimization.
- Proven experience navigating CASPR, ESP , or similar enterprise compliance platforms; familiarity with security review processes and privacy regulations (GDPR, CCPA).
- Demonstrated ability to lead internal and external audits , manage documentation, and close compliance gaps.
- Experience supporting or integrating technologies during M&A transitions (preferably in a global enterprise context).
- Strong analytical, technical documentation, and cross-functional coordination skills.
- Experience with OneTrust, Tealium, and Adobe Analytics is a plus.
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