SEO Specialist

Discover your 100% YOU with MicroSourcing

Position: SEO Specialist

Location:Harton Paranaque

Work setup & shift: Day shift / Hybrid

Why join MicroSourcing?

You'll Have

• Competitive Rewards: Enjoy above-market compensation, healthcare coverage on day one, plus one or more dependents, paid time-off with cash conversion, group life insurance, and performance bonuses
• A Collaborative Spirit: Contribute to a positive and engaging work environment by participating in company-sponsored events and activities.
• Work-Life Harmony: Enjoy the balance between work and life that suits you with flexible work arrangements.
• Career Growth: Take advantage of opportunities for continuous learning and career advancement.
• Inclusive Teamwork: Be part of a team that celebrates diversity and fosters an inclusive culture.

Your Role
As an SEO Specialist, you will:

• Develop a holistic organic growth strategy that balances traditional search (Google, Bing, Baidu) with emerging
• AI-driven search experiences (AI Overviews, ChatGPT integrations, Perplexity, etc.).
• Implement Generative Engine Optimization (GEO) strategies to ensure IDP and IELTS content is surfaced in AI- generated summaries and responses.
• Align with business objectives to drive leads, ecommerce transactions, and visibility in both search engine results pages (SERPs) and AI-driven answer boxes.
• Coordinate with developers, content creators, and marketing teams to deliver a future-proof SEO strategy
• Ensure all technical elements (crawlability, indexation,sitemaps, structured data, hreflang, redirects) are correctly implemented and maintained.
• Implement advanced structured data (FAQ, How-to, Course,Event, etc.) to increase chances of inclusion in featured snippets and AI-generated results.
• Conduct regular SEO + AI readiness audits, assessing how content is interpreted by both search engines and AI models.
• Explore semantic search optimizations, entity-based SEO, and schema enhancements to align with Google's Knowledge
• Graph and AI indexing models.
• Track, report, and disseminate metrics, including traditional KPIs (rankings, CTR, organic traffic) and emerging ones (AI Overview mentions, conversational query presence).
• Utilise the latest techniques to ensure a high ranking across pages including:
• o Site structure and architecture improvements
• o internal linking optimizations
• o Identify duplicate content issues
• o Meta & Heading tags management
• o Page speed & image optimization
• o Use of heading, canonical, no-follow and hreflang tags
• o Manage sitemaps
• o Structured data / rich & featured snippets implementation
• o Language & location tags
• o Content improvement recommendations based on
• competitor analysis
• o Continuously optimize site architecture, internal linking, and semantic markup to strengthen authority and visibility in AI-augmented search.
• o Ensure content is optimized for both SERPs and AI answer engines, focusing on clear, structured, and authoritative responses to user intent.
• o Recommend content enhancements informed by LLM output analysis (e.g., identifying where AI surfaces competitor content instead of ours).
• Identify link-building and entity association opportunities, focusing on authoritative mentions that improve brand visibility in AI-generated responses.
• Audit and refresh content to reduce cannibalization while strengthening authority for high-value queries.
• Collaborate with content teams to create AEO-ready content that answers questions directly and concisely,increasing the likelihood of being referenced by AI engines
• Work with the IDP SEO Community and contribute experience and lessons learned
• Leverage successful SEO ideas / initiatives from across country and share that within the IDP SEO Community
• Act as one POC for all region SEO requirements
• Contribute to building a positive work environment within the team based on a shared commitment to IDP's values and quality
• Manage budget and resource allocations effectively to deliver business priorities
• Exercise appropriate stewardship over IDP assets and intellectual property
• Expenditure is in line with agreed budget and business priorities

What You Need
Non-negotiables

• Educated to Graduation level or equivalent
• Minimum 3 years of experience in organic search space, local business optimisation,
• search engine ranking factors and on-page and off-page optimisation
• Strong understanding of AI-driven searchchanges (AI Overviews, AEO, GEO,conversational search).
• Experience in structured data, schema markup, and entity-based SEO.
• Experience using Content Management Systems,
• Experience with Headless CMS' and JavaScript Frameworks an advantage
• Understanding of how LLMs and AI engines,interpret content (prompted content

analysis, semantic search).

• Reporting & tracking SEO performance on regular basis
• Must have good understanding of Google search console, Google Analytics, Screaming

Frog & other SEO tools like SuperMetrics, Ahrefs or similar (Dragon Metrics experience

a plus)

• Able to read, analyse and interpret information effectively and use & apply

findings to deliver better SEO outcomes (growth in organic traffic and enquiries) moving forward

• Basic IT Skills - MS office or Google equivalency
• Good verbal and written communication skills
• Good organisational skills with an ability to develop standard processes and practices

About MicroSourcing
With over 9,000 professionals across 13 delivery centers, MicroSourcing is the pioneer and largest offshore provider of managed services in the Philippines.

Our commitment to 100% YOU

MicroSourcing firmly believes that our company's strength lies in our people's diversity and talent. We are proud to foster an inclusive culture that embraces individuals of all races, genders, ethnicities, abilities, and backgrounds. We provide space for everyone, embracing different perspectives, and making room for opportunities for each individual to thrive.

At MicroSourcing, equality is not merely a slogan – it's our commitment. Our way of life. Here, we don't just accept your unique authentic self - we celebrate it, valuing every individual's contribution to our collective success and growth. Join us in celebrating YOU and your 100%

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