Business Consultant
2 weeks ago
Location: Ortigas, Pasig (Remote)
Employment Type: Part-Time / Project-Based
The Business Consultant for Branding and Marketing will play a key role in shaping and enhancing the company's brand identity, market positioning, and client acquisition strategies within the BPO industry. This role involves providing expert guidance on developing marketing initiatives, optimizing brand presence, and implementing strategies that drive business growth and visibility in a competitive outsourcing environment.
Key Responsibilities:
- Develop and implement branding and marketing strategies aligned with the company's goals and target market.
- Define the company's brand identity, tone, and messaging to ensure consistency across all platforms.
- Conduct market research and competitive analysis to identify opportunities for positioning and differentiation in the BPO sector.
- Create and manage digital marketing campaigns across platforms such as Facebook, LinkedIn, and Google.
- Provide recommendations for website content, SEO optimization, and online visibility improvement.
- Support the creation of marketing materials such as brochures, proposals, presentations, and social media content.
- Collaborate with management and sales teams to align marketing activities with business development objectives.
- Advise on public relations, client engagement, and reputation management strategies.
- Monitor marketing performance metrics and provide reports and insights for continuous improvement.
- Provide consultation on branding consistency across internal and external communications.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, Communications, or related field.
- Proven experience in branding, marketing, or business consulting—preferably within a BPO or corporate setting.
- Strong understanding of digital marketing trends, SEO, and brand strategy.
- Excellent analytical, strategic thinking, and communication skills.
- Ability to work independently and deliver high-quality recommendations and outputs.
- Proficient in marketing tools, analytics platforms, and presentation software.
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