Media Buyer
8 hours ago
We are looking for a strategic and results-driven Media Buyer to join our marketing team. The ideal candidate has a strong understanding of media planning, negotiation, and campaign optimization across digital and traditional channels. You will play a key role in ensuring our advertising campaigns reach the right audience at the right time — and deliver measurable results.
Key Responsibilities
- Plan, negotiate, and purchase media space across digital, social, print, TV, radio, or OOH channels.
- Collaborate with marketing and creative teams to develop effective media strategies that align with campaign objectives.
- Conduct market and audience research to identify optimal media opportunities and placements.
- Set up, monitor, and optimize campaigns to maximize ROI and achieve key performance metrics (CTR, CPC, CPA, etc.).
- Manage campaign budgets, ensuring efficient allocation and cost control.
- Maintain relationships with media vendors, platforms, and partners to secure competitive rates and added value.
- Prepare regular reports on campaign performance, insights, and recommendations for improvement.
- Stay informed on industry trends, emerging platforms, and new buying technologies.
Requirements
- Bachelor's degree in Marketing, Advertising, Communications, or a related field.
- Proven experience as a Media Buyer, Media Planner, or similar role (agency or in-house).
- Hands-on experience with media platforms such as Google Ads, Meta Ads Manager, Programmatic DSPs, or other ad networks.
- Strong analytical, negotiation, and communication skills.
- Ability to manage multiple campaigns, deadlines, and budgets simultaneously.
- Detail-oriented with a data-driven mindset and a passion for optimizing results.
- Experience with both digital and traditional media buying.
- Familiarity with tools such as Google Analytics, SEMrush, or similar analytics platforms.
- Certification in Google Ads, Meta Blueprint, or programmatic advertising (a plus).
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