Paid Social Media Buyer

19 hours ago

Baguio, Philippines Activate Talent Full time

Job Title: Paid Social Media Buyer Job Type: Full-time / Remote Work Hours: PST Job Overview We’re helping our client, a fast-growing beauty brand, find a Paid Social Media Buyer . In this role, you’ll be a fundamental member of the team, driving performance marketing across paid social platforms and contributing to the company’s mission of delivering effective, results-driven, and sustainable beauty products. Responsibilities Own end-to-end management of paid social campaigns across Meta, TikTok, and Pinterest, including strategy, execution, and ongoing optimization. Spearhead testing and scaling across emerging and experimental platforms such as AppLovin, Snapchat, Reddit, and others. Develop and execute incrementality tests to validate the impact of channels and inform investment decisions. Share platform insights to inform creative testing and asset development. Analyze performance data using attribution tools (e.g., GA4, Northbeam, PowerBI) and deliver insights to inform creative and media strategies. Own budget management and pacing, ensuring efficient allocation to drive customer acquisition and achieve ROAS goals. Collaborate cross-functionally with eComm, brand, wholesale, creative, and influencer teams to align on full-funnel performance marketing strategies and execute on brand campaigns and product launches. Drive and manage A/B testing for landing page experiences in collaboration with web and creative teams, focused on improving conversion rate and user experience. Prepare regular reporting on campaign results, test learnings, and growth opportunities. Manage relationships with platform reps and third-party vendors, ensuring alignment and access to new beta opportunities and insights. Must-Have 5+ years of performance marketing experience, with hands-on ownership of paid social campaigns. Proven success scaling Meta, TikTok, and Pinterest advertising. Experience running incrementality testing and interpreting lift/holdout results. Strong understanding of landing page testing strategies and conversion rate optimization. Proficiency with analytics and attribution platforms (Northbeam, GA4). Comfortable using Wrike, GSuite, Slack, and ad platform UIs. Data-driven, creative, collaborative, and detail-oriented. Nice-to-Have Bonus if you’ve worked across additional performance channels (e.g., YouTube, CTV, paid search, or Amazon), with a demonstrated ability to test into new platforms. Passionate about beauty, wellness, and sustainability. #J-18808-Ljbffr

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