Senior Executive, Marketing

4 hours ago

Manila, National Capital Region, Philippines AirAsia Full time $80,000 - $150,000 per year

Job Description

  • Campaign Development & Execution:
    • Develop and execute integrated marketing campaigns to increase the take-up rate of Santan products across all sales touchpoints (online, offline, in-flight).
  • Plan and manage marketing budgets effectively, ensuring optimal ROI for all campaigns.
  • Monitor campaign performance, analyze data, and make necessary adjustments to maximize results.
  • Market Research & Analysis:
    • Conduct market research to understand consumer preferences, competitor offerings, and market trends within the Philippine market.

  • Analyze sales data, customer feedback, and other relevant data to gain insights into consumer behavior and identify areas for improvement.

  • Product Launches & Promotions

    • Write compelling PR briefs and collaborate closely with the Communications team to plan and execute successful product launch promotions.

  • Manage all aspects of product launches, including media relations, influencer marketing, and in-flight promotions.

  • Creative Development & Management

    • Create effective creative briefs for marketing materials, including in-flight menus, brochures, digital ads, videos and social media content.

  • Review and endorse for approval all creative outputs (artwork, videos, etc.) to ensure they align with Santan brand guidelines and standards.

  • KOL & Influencer Marketing:

    • Collaborate with the Airline Marketing & Communications team to identify and engage relevant Key Opinion Leaders (KOLs) and influencers for product promotions.

  • Manage KOL partnerships, including campaign briefs, influencer agreements, and performance tracking.

  • Sales Incentive

    • Develop and implement sales incentive programs to motivate frontline staff (flight attendants, ground staff) to upsell Santan products.
  • Event Activation Planning & Execution
    • Plan and execute on-ground marketing activations to promote Santan products, such as in-airport events, food festivals, and collaborations with local businesses.
  • Manage logistics, budget, and on-site execution of event activations.

We are all different - one talent to another - that is how we rely on our differences. At AirAsia, you will be treated fairly and given all chances to be your best.We are committed to creating a diverse work environment and are proud to be an equal opportunity employer.

Search Firm Representatives - AirAsia does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place.

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