Sr. Loyalty Marketing Manager
6 days ago
Job Description
- Implement data acquisition efforts during the welcome stage of the member and ensuring member information is updated
- Ensure continuous member engagement through continuous member communication in all lifecycle stages
- Ensure that the program construct and policies support the overall brand objective of promoting engagement and loyalty
- Manage channels used by members in all lifecycle stages such as SMS activation, registration, renewal, promotion, card expiration, points forfeiture, and promotions (direct-to-member, website, and mobile app)
- Assess and evaluate branding projects such as sponsorships and cross-promotions
Qualifications
- Bachelor's Degree in Marketing, Business Management, or any relevant field
- At least 5 years experience in Sales and Marketing with a minimum of 3 years experience in Marketing, Campaign Management, Project Management, Program Management, or Loyalty Marketing
- Experience with CRM systems for managing customer relationships and loyalty programmes
- With strong communication, presentation, project management, and analytical skills
- Data savvy, strategic thinker and team player with a can-do attitude who can work in a fast-paced, agile work environment
- Advanced Excel and SQL skills for data analysis and reporting
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