Sr. Loyalty Marketing Manager

5 days ago

Pasay, National Capital Region, Philippines SM Advantage Full time ₱1,500,000 - ₱2,500,000 per year

Job Description

  • Implement data acquisition efforts during the welcome stage of the member and ensuring member information is updated
  • Ensure continuous member engagement through continuous member communication in all lifecycle stages
  • Ensure that the program construct and policies support the overall brand objective of promoting engagement and loyalty
  • Manage channels used by members in all lifecycle stages such as SMS activation, registration, renewal, promotion, card expiration, points forfeiture, and promotions (direct-to-member, website, and mobile app)
  • Assess and evaluate branding projects such as sponsorships and cross-promotions

Qualifications

  • Bachelor's Degree in Marketing, Business Management, or any relevant field
  • At least 5 years experience in Sales and Marketing with a minimum of 3 years experience in Marketing, Campaign Management, Project Management, Program Management, or Loyalty Marketing
  • Experience with CRM systems for managing customer relationships and loyalty programmes
  • With strong communication, presentation, project management, and analytical skills
  • Data savvy, strategic thinker and team player with a can-do attitude who can work in a fast-paced, agile work environment
  • Advanced Excel and SQL skills for data analysis and reporting

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